Printers and Printing – solid research results from Technology User Profile

Extensive information about PC, Smartphone, Tablet, and cloud printing is available in TUP – Technology User Profile.

Certain segments of consumers are increasingly finding ways to share some images and documents without printing, while other segments continue to print as usual.

Below are a few examples of questions addressed in TUP related to printers and printing activities. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece.

  • How many printers do people actively use?
  • How do Home Printer users differ from those primarily using Work or Shared printers?
  • Are most workplace printers in small or large businesses?
  • Which home printer brands have attracted tech Early Adopters?
  • Whose Home Printer customers have the most printers?
  • Whose Home Printer customers are more likely to use Monochrome than Color?
  • Whose Home Printer customers are most likely to use WiFi to connect their printer?
  • Whose Home Printer customers have the newest Printers?
  • Whose Home Printer customers use their devices for the broadest range of Graphics/Image activities?
  • Whose Home Printer customers are the biggest overall tech spenders?
  • How does the market share vary between Home and Work printers?
  • How does the market share vary between Home and Work printers by printer type?
  • How much does the HP printer footprint overlap Canon, Epson, and Brother?
  • Where are monochrome printers used the most, and by what margin?
  • Which printers are newest – Home, Workplace, or Public/shared?
  • Do users print more pages on Home, Workplace, or Shared/Public printers?
  • What is the frequency of printer consumables purchase?
  • To what extent is refilled ink being used for Home printers?
  • How much does the average home printer users\ spend on printers and ink/toner?
  • Which segments have the highest share using refilled ink/toner?
  • Whose Home Printer customers spend the most for ink, toner, or paper?
  • Whose Home Printer customers are most likely to use refilled ink/toner?
  • Special printer paper? Who uses it and what for? Is it only photos, or something else?
  • Do color laser printer users use their devices for graphics or images more than average users?
  • Among Home printer users, what is the preferred device for graphics/image activities?
  • What are the main printer activities?
  • What are the most common documents (maps, spreadsheets, photos, etc.) that consumers print on their inkjet printers? How about their laser printers?
  • How many are using their home printer to print images directly from their Smartphones or Tablets?
  • How many people use remote printing services?
  • Are many users using remote printing services? Are these using their Internet-ready printers or online printing services?
  • Which segments are using remote printing as a substitute for home printing, and which as an additional way to print?
  • How prominent is printing images from mobile phones? How about from tablets?
  • Are most Home printers purchased from the same types of outlets as ink/toner is?
  • Are most Home printers purchased from the same types of outlets as Home PCs are?
  • Where are printer users buying their printer supplies? Are these the same channels as where they buy their printers?
  • What channels do people use for buying PCs? How about printers and printer supplies?
  • Where do people buy their printer supplies?
  • Which segments are utilizing cloud storage or sharing services? For which activities?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full TUP datasets.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2014 edition, and most are also answered in earlier TUP editions for ready trend comparison.

About MetaFacts

MetaFacts, Inc. is a market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile (TUP) survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are a primary market sizing and segmentation resource for leading companies providing consumer-oriented technology products and services, such as PCs, printers, software applications, peripherals, consumer electronics, mobile computing, and related services and products. TUP analyzes key trends and the data-rich source can be dived into more deeply for custom analysis. For more information about the syndicated research service, analysis tools, publications and datasets, contact MetaFacts at 1-760-635-4300.

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Filed under Market Research, MetaFAQs, TUP 2014

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