Today’s earliest adopters of wearable technology include some, but not only, the earliest tech adopters. The first 10% of connected adults are using any of a HeadCam (such as a GoPro), a fitness tracker (such as FitBit), or a Smartwatch. These leading users are 41% higher than the average connected adult in their share of Early Adopters for key tech products. 22% of these adults sporting a wearable device were the first in their age group to adopt a PC, Mobile phone, or Tablet PC.
Expanding the definition of wearable technology to include actively used Bluetooth Headsets, this group accounts for 18% of connected adults. These wearable technology users also include a higher-than-average share of Early Adopters, with 21%.
Although wearable technology products have been available and market-tested for decades, market conditions are finally pointing to this as an area of growth. Mobility as a lifestyle has expanded beyond the core road warriors into other market segments. Furthermore, awareness has broadened beyond the small set of enthusiasts. A substantial number of connected adults say they are eager to be “first” with wearable technology, and these aren’t only the early adopters.
These results are based on the most recent wave of Technology User Profile, the TUP 2014 edition. The large-scale survey is in its 32nd continuous year, documenting and detailing the full scope of technology adoption and use.
For this analysis, MetaFacts is sharing the answers to selected survey questions. The TUP survey gathers details about the active usage of many consumer electronics products, including wearable technology. The survey also details the technology adoption behavior of consumers to identify and profile the innovators & early adopters as well as the laggards.
In addition to tracking the regular activities of wearable technology, Technology User Profile details the many devices which online adults use to regularly connect to the Internet. The survey-based research details what people do with their devices, where they spend their technology dollars, and how often they update (or don’t update) their technology products.
Technology companies who want to know more about technology adoption, wearable technology, or about their current or future customers can contact MetaFacts to learn how to subscribe to the rich resources of Technology User Profile.
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