(a TUPtip from MetaFacts – October 12, 2012)
Just over half (51%) of Smartphones used by online U.S. adults are being used by Millennials, according to the latest survey results from Metafacts Technology User Profile.
These subscribers born between 1977 and 1994 and age 18-35, make up the highest share of HTC Smartphones, and index at 115, with a statistically higher share than Apple, Samsung, LG, Motorola, or RIM, at a 99% confidence level.
Among major smartphone brands, RIM has the lowest share of Millennial subscribers. Instead, their highest share is among Younger Baby Boomers (born 1955-1964, age 48-57).
Current Technology User Profile 2012 subscribers can access this information in the Mobile Phones and Smartphone sections of the Mobile Phones Chapter, or use MarketSight to dive more deeply into which market segments have the highest and lowest penetration.
We suggest reviewing the tech spending patterns of Millennials versus other groups, as well as their employment status and mobile phone churn intention.