(a TUPtip from MetaFacts – October 4, 2012)
Video calling is a regular activity for one in five (20%) American online adults with Smartphones, MetaFacts finds in the 2012 wave of Technology User Profile. Users of Apple iPhones are 48% more likely than average to be doing so. Among major Smartphone brands, Motorola and LG smartphone users have the lowest video-calling rates.
Among major carriers, Sprint Smartphone subscribers are 62% more likely than average Smartphone subscribers to be video-calling.
Current Technology User Profile 2012 subscribers can access this information in the Mobile Phones and Smartphone sections of the Mobile Phones Chapter, or use MarketSight to dive more deeply into which market segments have the highest and lowest penetration.