Early Independent Research on Google+ Users

Google+ Adoption – preliminary results from MetaFacts

Early Independent Research on Google+ Users

By Dan Ness, Principal Analyst, MetaFacts

The earliest adopters of Google+ are a unique slice of highly-active socially-networked users.

Early results are showing a good-news/bad-news combination for Google+:

  • Bad news: Early Google+ users are above average among social networkers who have recently unfriended someone, removed content, and adjusted their privacy settings. They are well below average in friending someone, not a very bullish sign.
  • Good news: Early Google+ users are also above average among social networkers in clicking ads, RSVP’ing events, playing games, sharing photos, and watching videos

Unlike the launch of Google Buzz, which brought privacy concerns to the fore, Google+, even privacy-adjusters to be trying out Google+, at least so far.

Evidently, Google+ controlled its “field trial” launch, inviting and allowing in a carefully selected audience. Over half are highly experienced tech users, with 16 or more years under their belt since they used their first PC, and 12 or more years using a mobile phone (smartphone or basic feature phone).

In the coming year, it’s unlikely to see an either/or scenario between Google+, Facebook, and Twitter. Instead, the most-active social networkers will simply expand their experience, influence, and content across an ever-wider network. The privacy-conscious and ad-averse are likely to remain in the shadows or with minimal involvement. Up for grabs is the largest middle segment, and this group is most likely to wait and watch for a simple and safe experience which piques their interest. This will come in the form of competitive apps on Facebook, extensions to Twitter, or further innovation from Google.

Background and Methodology

Google+ came live shortly before the fielding of the 29th year of the MetaFacts Technology Survey, so we expanded the comprehensive user survey to include Google+ along with other social networks.

The Technology User Profile survey is independently conducted by MetaFacts. The syndicated research original service provides solid sizing and segmentation information about technology use, uniquely allowing for deep dives into use of competitive and substitute products as well as interactive segmentation and profiling.

Based on surveys with thousands of representative respondents reached by telephone and online, the MetaFacts Technology User Profile Service survey the entire range of information technology users. The full market is surveyed, from those with the richest collection of products such as Smartphones to Tablets and Netbooks, to those who don’t even use a mobile phone or PC.

Soon we will be releasing key takeways about the earliest adopters for the new service. Watch this site – technologyuser.com – for brief, complimentary updates. For full details, a special Google+ Flash Report will also be available at a special rate. Send a request to be notified of availability. Subscribers to the 2011 Technology User Profile services will receive updates directly.

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Filed under Consumer research, Households, Market Research, Market Segmentation, Statistics, Technology, TUPdate

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