Internet – solid market research from MetaFacts Technology User Profile

Extensive information about the internet and the ways people use it is available in TUP – Technology User Profile.

Not all access to the Internet is equal and consumers know it – voting with their fingers. In today’s multi-platform age, computers are not the only way online, and email may be losing ground as the king of activities.  Are fun, compelling, and emerging technologies making PCs a thing of the past?  Is social networking replacing snailish email?

Below are a few examples of questions addressed in TUP related to internet use. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it provides a comprehensive source to answer the following questions, as well as many others.

  • How many and which segments are watching and renting movies on which platforms?
  • Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • Who is videoconferencing, and using which platform?
  • What are the overall future trends for the Internet?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • How have PC/Online & Mobile Phone activities changed? How might this affect apps?
  • iPhone users – who are they really? How do they compare with Droid and blackberry users?
  • To what extent does game-playing drive online usage specifically and tech usage overall?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • Netbooks – how soon and with which market segments?
  • Is email dying because of ads? Being replaced by alternatives such as social networking, texting, or IM?
  • Which industry groups have varied levels of adoption?
  • Most-mobile customers – where do they go and what do they do?
  • Who is using mobile payments?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • What is the impact on privacy in use of social networking?
  • How much have PC users integrated PCs into their personal lives?
  • What about the unemployed? Are they more or are they less tech-focused?
  • What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments?
  • What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
  • What do users sync or “store” in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Which market segments are dating online? What else do they frequently do online?
  • How do ad volumes affect usage?
  • How are smartphones challenging mobile PCs? Which market segments are coalescing around which platforms?
  • Is social networking only for certain age groups?
  • How are users communicating, given all their communication options?
  • What is the tech-owning profile of active gamers? High-bandwidth or dial-up? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?
  • Which segments have recently paid for a downloaded mobile phone app?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • Multitasking – who’s using lots of devices for lots of apps, few devices many apps, etc.?
  • Which market segments are blogging? How do they compare to social networkers?
  • Netbooks – are they replacing notebooks? Stalling smartphones? Withering?
  • What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
  • Which segments are using which devices & carriers?  For which activities?
  • Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • How prominent is printing images from mobile phones?
  • How many people use calendars on their PC, their mobile phone, or both? Which types of people are these?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many?
  • Which devices and services, and among which segments?
  • Which segments are utilizing the cloud? For which activities?
  • Which tech buyers focus more on retail than shopping online and vice versa?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • How much of the game-playing population is older versus younger?
  • How social-network active are the various tiers of gamers?
  • In reality, how deeply has the Apple iPod penetrated the market, and into which market segments?
  • What types and combinations of consumer electronics are homes using and planning to use?
  • How are users incorporating digital images, through the use of digital cameras, scanners, downloading images, as well as how are they producing output?
  • How has the division of work vs. personal use of technology products continued to blur?
  • Which market segments are renting movies? Are they renting DVDs at a retailer, by mail, or at a kiosk? Do they watch them online?
  • Which types of software (packages and SaaS) are used and intended for near-term use? (apps, appstore)
  • Special printer paper? Who uses it and what for? Is it only photos, or something else?
  • What are consumers planning to buy? (in consumer electronics, connected home, computers, Internet, etc.)
  • Online shoppers – are they everyone, or unique?
  • How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
  • What about the anti-social – those that aren’t in an online social network? Who are they?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
  • How many seniors are online? How is their behavior different than younger online users?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
  • Is the smartphone killing PC shopping?
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • Which social networking sites are used most frequently by which segments?
  • Do users find their PCs to be more useful or less useful? Which users are the most practically-oriented?
  • Who are the people who shop for technology products on the web, but purchase at a local retail outlet?
  • Which smartphone OS is leading, and with which market segments?
  • How tech-sophisticated are game-players, within key gaming segments?
  • Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • How rich is the user’s printing experience? Do they use only one printer or more than one? For multi-printer users, which ones do they use? Who are the most-active printer users?
  • How do the market segments of mobile phone platforms vary?
  • How tech-experienced are game-players?
  • How many screens do people view? Which market segments view more screens than other segments?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2010 edition, and even more questions are answered in the TUP 2011 edition.

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Filed under Consumer research, Market Research, Market Segmentation, MetaFAQs, Statistics, Tech Market, Trends, TUP 2009, TUP 2010

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