Extensive information about technology imaging and printing is available in TUP – Technology User Profile.
Consumer opinions on imaging and printing can urge a market toward higher-level technologies in what once seemed like unexpected places for imaging, such as mobile devices. An increase in camera phone use, or printing images from one’s mobile device might signal both digital camera and smartphone developers to step it up a notch.
Below are a few examples of questions addressed in TUP related to technology consumer demographics. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece.
- To what extent have Dell and Lexmark penetrated the printer market? Which segments have they penetrated?
- What is Hewlett Packard’s share among Dell computer owners and Dell or Lexmark printer owners and has this changed?
- What is the breakdown of printer types and brands among workplace PCs users? How does this compare to printers used in the home?
- How is HP’s PC penetration within the overall HP market footprint?
- How rich is the user’s printing experience? Do they use only one printer or more than one? For multi-printer users, which ones do they use? Who are the most-active printer users?
- Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use film cameras?
- Special printer paper? Who uses it and what for? Is it only photos, or something else?
- Where are printer users buying their printer supplies? Are these the same channels as where they buy their printers?
- How does PC and online usage vary cross segments such as workplace company size or industry?
- Where do people buy their printer supplies?
- What is the frequency of printer consumables purchased?
- Who are the people moving from ink-jet printers to laser printers? How about the other way around? Are these new printers replacement printers, or additional printers?
- What are the leading PC brands among Hewlett Packard printer users? How does this differ for the other major printer vendors?
- What do users sync or “store” in the cloud? How does this differ between mobile phones and PCs? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
- What are the major activities that people do with their printers?
- Who are the people who shop for technology products on the web, but purchase at a local retail outlet?
- What are the most common documents (maps, spreadsheets, photos, etc.) that consumers print on their ink-jet printers? How about their laser printers?
- How prominent is printing images from mobile phones?
- Beyond paper or plastic: which types of ink & toner are printer users buying? New or refilled? Original or competitor?
- How does Hewlett Packard’s market share differ between the different types of printers (inkjet, multifunction, laser, etc.)?
- How much have PC users integrated PCs into their personal lives?
- What other items (printers, software, monitors/displays, extended service plan, etc.) do people typically buy with their PC purchase?
- Which tech buyers focus more on retail than shopping online and vice versa?
- How are users incorporating digital images, through the use of digital cameras, scanners, downloading images, as well as how are they producing output?
- What channels do people use for buying PCs? How about printers and printer supplies?
- How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
- What peripherals and options do users purchase before they purchase their PC, with their PC, and after they’ve purchased their PC?
- How has the division of work vs. personal use of technology products continued to blur?
- Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
- Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many?
- Which segments are keeping their files, calendars, or other information synchronized or backed up online?
- Which segments are utilizing the cloud? For which activities? Image sharing? Storage?
- Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture? Do they print differently?
- What are the overall future trends for the Internet?
- Who’s busiest – desktop users or notebook users? How do their profiles differ?
- What are consumers planning to buy? (in consumer electronics, connected home, computers, Internet, etc.)
- Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
- Is social networking only for certain age groups?
- Do users find their PCs to be more useful or less useful? Which users are the most practically-oriented?
- Which smartphone OS is leading, and with which market segments?
- What about the anti-social – those that aren’t in an online social network? Who are they?
- What’s typically bundled with a PC?
- How many screens do people view? Which market segments view more screens than other segments?
If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.
MetaFacts, Inc. helps technology marketers find and measure their best and future customers.
Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.
For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.
The above questions are answered with the TUP 2010 edition, and even more questions are answered in the TUP 2011 edition.