Extensive information about digital music and which people do and don’t use it is available in TUP – Technology User Profile.
Victor Hugo said many years ago: “Music expresses that which cannot be put into words and that which cannot remain silent.” Technology marketers and researchers know how important music is to so many people.
As fickle music-listening consumers continue to change their tastes and preferences, music has been instrumental in encouraging them to try many different types of technology. In particular, music has been the hit to draw consumers through adoption of some products and services, only to abandon those for newer disruptive offerings. The changes are far from over.
Below are a few examples of questions addressed in TUP related to digital music. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies and services are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece.
- Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
- iPhone users – who are they really?
- What do most people do with their mobile phone as compared to their PC? Which align with which platforms?
- How many smartphone users listen to music using their smartphone in addition to their MP3 player such as an Apple iPod?
- What types and combinations of consumer electronics are homes using and planning to use?
- How are smartphones challenging mobile PCs?
- Which activities are different for dial-up than broadband? What’s driving bandwidth needs?
- What makes a smartphone a smartphone (in the consumer’s eyes)
- Which market segments are renting movies? Are they renting DVDs at a retailer, by mail, or at a kiosk? Do they watch them online?
- What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
- How are users communicating, given all their communication options?
- Which gaming platform dominates with which market segment?
- How many online adults use dial-up to go online, and which countries stand out?
- One to a customer? How often are PCs shared?
- How many and which segments are watching and renting movies on which platforms?
- Which web portals are used most frequently?
- What about the unemployed? Are they more or are they less tech-focused?
- Most-mobile customers – where they go and what they do
- Are Apple’s best customers really unique?
- How has the division of work vs. personal use of technology products continued to blur?
- What are the overall future trends for the Internet?
- How do the segments of mobile phone platforms vary?
- What’s typically bundled with a PC?
- Which market segments are dating online? What else do they frequently do online?
- Is social networking only for certain age groups?
- Which platforms offer the best opportunity for particular activities? How do segments vary?
If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.
MetaFacts, Inc. helps technology marketers find and measure their best and future customers.
Current subscribers of the Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.
For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.
The above questions are answered with the TUP 2010 edition, and even more questions are answered in the TUP 2011 edition.