Each mobile PC brand has attracted a different set of customers, not only in their socio-demographics, but also in their technology-related attitudes. While most mobile PC users hold similar attitudes, in several areas there are notable differences.
The last few years have seen a strong emergence in green marketing. When it comes to the disposal of previous computers, it’s interesting and surprising that HP has the poorest showing. Nearly four out of nine (45%) say it is difficult to find a place to dispose of a home PC, the highest rate of all mobile PC brand users. This is despite HP’s many various publicized efforts to streamline green disposal, especially with printer consumables. Apparently, there is not much of a halo effect between HP’s ubiquitous cartridge recycling self-mailers and its PCs.
The extent of refined choice is evident in the differences between how mobile PC users prefer to have the best-of-breed “BOB” versus buying a simple or convenient bundle. Sony mobile PC users have the strongest interest in getting the best electronics products or services instead of a product/service bundle, with nearly half (47%) strongly agreeing. By comparison, less than a third (31%) of Gateway users similarly agree.
Sony mobile PC users are also distinctive in their comfort with technology. They have the lowest agreement that technology products are too complicated, with only 12% strongly agreeing, while more than a third (35%) of Compaq mobile PC users confess to being overwhelmed.
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Other findings in the Mobile PC Profile Report include:
Brand Shares of Mobile & Desktop PCs
Mobile PC Brands by Year Acquired
Market Segments and Mobile PC Brands
Operating Systems & Mobility
Operating Systems on Mobile PCs – Pre-installed or Aftermarket?
Operating Systems by Mobile PC Brand
User Age and Mobile Computing
User Age and Mobile PC Brand
User Gender and Mobile PC Brand
Age within Gender of Primary Computer User and Mobile PC Brand
Number of Locations by Gender and Age
Employment Status and Mobile Computing
Employment Status and Mobile PC Brands
Market Segment by Mobile PC Brand
Big & Small Companies and PC Mobility
Educational Level and Mobile PC Brand
Household Income by Mobile PC Brand
Age of Kids and Mobility of PC
Mobility Doesn’t Always Mean Mobile Use
Locations for Mobile PCs
Public PC Locations by Mobile PC Brand
Mobile PC Brand by Number of Locations Used
Mobile PC Users and the Total Number of PCs Used
Mobile PC Brand by Number of PCs Regularly Used
PC Purchase Year by Mobility
New versus Used/Refurbished by Mobile PC Brand
Hours of Use by Mobile PC Brand
Busy Mobile PCs and Mobile PC Brands
Activities and Mobility
Major Activities Point Out that Mobile PC Brands Vary
Tech Attitude Gap between Mobile PC and Desktop Users
Tech Attitudes by Mobile PC Brand
Brand Loyalty by Mobile PC Brand
Scanners by Mobile PC Brand
Docking Solutions by Mobile PC Brand
Firewire Usage by Mobile PC Brand
Sony Mobile PC Users Shop at a Broader Selection of Outlets
Which Mobile PC Users Frequent which Online and Retail Outlets
Retail Purchase Channels & Outlets by Mobile PC Brand
Online Purchase Channels & Outlets by Mobile PC Brand
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MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300.