The current installed base of mobile PCs reflects the current reality after years of market share shifts. Looking at the current installed base by acquisition year is not the same as looking at historical market share by shipments or sales, because it gives a more complete picture of longevity of brands, as well as the mobile PCs themselves.
Dell, which enjoyed increased share in the first half of 2008, has a higher share of the older installed base – acquired in 2006 and earlier. Dell’s share of the installed base of mobile PCs acquired in the first half of 2008 is over one-third (34%), up slightly from its 31% share of actively-used mobile PCs acquired in 2007. This is sharply down from Dell’s 39% share of mobile PCs acquired in 2006, itself down from the previous year.
HP, on the other hand, has a higher share of recently acquired mobile PCs than in prior years. In fact, HP has an increasing share for each of the last two years of mobile PC acquisitions. Nearly a quarter (23%) of mobile PCs acquired in the first half of 2008 were HP-branded, up markedly from the one-sixth (17%) acquired in 2007, and up again from the 14% share of those acquired in 2006.
Apple’s share of the installed base varies by only one or two percentage points for any given year of acquisition. Part of this share reflects the high pass-along rate of Apple computers to others as used/refurbished computers.
Other findings in the Mobile PC Profile Report include:
Brand Shares of Mobile & Desktop PCs
Mobile PC Brands by Year Acquired
Market Segments and Mobile PC Brands
Operating Systems & Mobility
Operating Systems on Mobile PCs – Pre-installed or Aftermarket?
Operating Systems by Mobile PC Brand
User Age and Mobile Computing
User Age and Mobile PC Brand
User Gender and Mobile PC Brand
Age within Gender of Primary Computer User and Mobile PC Brand
Number of Locations by Gender and Age
Employment Status and Mobile Computing
Employment Status and Mobile PC Brands
Market Segment by Mobile PC Brand
Big & Small Companies and PC Mobility
Educational Level and Mobile PC Brand
Household Income by Mobile PC Brand
Age of Kids and Mobility of PC
Mobility Doesn’t Always Mean Mobile Use
Locations for Mobile PCs
Public PC Locations by Mobile PC Brand
Mobile PC Brand by Number of Locations Used
Mobile PC Users and the Total Number of PCs Used
Mobile PC Brand by Number of PCs Regularly Used
PC Purchase Year by Mobility
New versus Used/Refurbished by Mobile PC Brand
Hours of Use by Mobile PC Brand
Busy Mobile PCs and Mobile PC Brands
Activities and Mobility
Major Activities Point Out that Mobile PC Brands Vary
Tech Attitude Gap between Mobile PC and Desktop Users
Tech Attitudes by Mobile PC Brand
Brand Loyalty by Mobile PC Brand
Scanners by Mobile PC Brand
Docking Solutions by Mobile PC Brand
Firewire Usage by Mobile PC Brand
Sony Mobile PC Users Shop at a Broader Selection of Outlets
Which Mobile PC Users Frequent which Online and Retail Outlets
Retail Purchase Channels & Outlets by Mobile PC Brand
Online Purchase Channels & Outlets by Mobile PC Brand
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