Windows Vista has a stronger presence on mobile PCs than on desktop PCs. Over one-fourth (27%) of mobile PCs have Windows Vista, almost double the 14% share of desktops. This mostly reflects that mobile PCs are newer than most desktops, and that the majority of new computers are bought with pre-installed operating systems. Vista’s relative strength on mobiles is apparently not because of any benefits in Vista inherent to mobility, based on analysis of the activities for Vista mobile PCs compared with XP mobile PCs. The largest difference in activities is watching movies on DVD, a regular activity on over half (52%) of Vista mobile PCs and on just over one-third (36%) of XP PCs. This can be attributed in large part to the larger and clearer displays of newer notebooks, and less to anything in Vista itself.
The reality is that Windows XP is the dominant operating system on mobiles as well as desktops. Nearly two-thirds (64%) of mobile PCs use XP, a smaller share than the three-fourths (78%) of desktops.
Apple’s focus on mobile computing has sustained its position. Almost one-tenth (9%) of mobile PCs run the Apple OS, more than double Apple’s 4% share on desktops. Apple has pioneered several mobility capabilities in its operating system and bundled software, with products & services such as MobileMe. This software helps synchronize calendars, contacts, and email across multiple portable devices, which are the sort of the services most-heavily utilized by highly-mobile users.
Other findings in the Mobile PC Profile Report include:
Brand Shares of Mobile & Desktop PCs
Mobile PC Brands by Year Acquired
Market Segments and Mobile PC Brands
Operating Systems & Mobility
Operating Systems on Mobile PCs – Pre-installed or Aftermarket?
Operating Systems by Mobile PC Brand
User Age and Mobile Computing
User Age and Mobile PC Brand
User Gender and Mobile PC Brand
Age within Gender of Primary Computer User and Mobile PC Brand
Number of Locations by Gender and Age
Employment Status and Mobile Computing
Employment Status and Mobile PC Brands
Market Segment by Mobile PC Brand
Big & Small Companies and PC Mobility
Educational Level and Mobile PC Brand
Household Income by Mobile PC Brand
Age of Kids and Mobility of PC
Mobility Doesn’t Always Mean Mobile Use
Locations for Mobile PCs
Public PC Locations by Mobile PC Brand
Mobile PC Brand by Number of Locations Used
Mobile PC Users and the Total Number of PCs Used
Mobile PC Brand by Number of PCs Regularly Used
PC Purchase Year by Mobility
New versus Used/Refurbished by Mobile PC Brand
Hours of Use by Mobile PC Brand
Busy Mobile PCs and Mobile PC Brands
Activities and Mobility
Major Activities Point Out that Mobile PC Brands Vary
Tech Attitude Gap between Mobile PC and Desktop Users
Tech Attitudes by Mobile PC Brand
Brand Loyalty by Mobile PC Brand
Scanners by Mobile PC Brand
Docking Solutions by Mobile PC Brand
Firewire Usage by Mobile PC Brand
Sony Mobile PC Users Shop at a Broader Selection of Outlets
Which Mobile PC Users Frequent which Online and Retail Outlets
Retail Purchase Channels & Outlets by Mobile PC Brand
Online Purchase Channels & Outlets by Mobile PC Brand
MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up for complimentary TUPdates, periodic snapshots of technology markets.
MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300.