Which mobile PC users frequent which online and retail outlets

Mobile PC users are sought as potentially high-end customers. In addition to being more mobile and active than average PC users, they also shop at different outlets, even varying by the brand of mobile PC they use.

Wal-Mart, the most widely shopped outlet either retail or online, attracts different shoppers by mobile PC brand than other outlets. Nearly two-thirds (61%) of households with mobile PCs have shopped recently at a Wal-Mart retail store or website. Apple’s mobile customers, however, have the smallest showing at the outlet, with less than half (47%) having recently shopped there. Part of the reason Apple user patronage is low is due to the uniquely upscale socio-demographics of Apple users, above Wal-Mart’s typical target and located in less affluent areas than where Apple users generally live.

Target, on the other hand, has drawn more Apple users than Wal-Mart has, the only mobile PC brand users behaving similarly. The opposite is true for Acer mobile PC users, who are tops at Wal-Mart and least at Target, with two-thirds (67%) of Acer mobile PC users frequenting Wal-Mart and 40% frequenting Target.

Different Retail and Online Outlets by Selected Mobile PC Brands - Mobile PC Brand Profile Report

Different Retail and Online Outlets by Selected Mobile PC Brands – Mobile PC Brand Profile Report

This information is drawn from the MetaFacts Mobile PC Profile Report, which is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

Other findings in the Mobile PC Profile Report include:

Brand Shares of Mobile & Desktop PCs
Mobile PC Brands by Year Acquired
Market Segments and Mobile PC Brands
Operating Systems & Mobility
Operating Systems on Mobile PCs – Pre-installed or Aftermarket?
Operating Systems by Mobile PC Brand
User Age and Mobile Computing
User Age and Mobile PC Brand
User Gender and Mobile PC Brand
Age within Gender of Primary Computer User and Mobile PC Brand
Number of Locations by Gender and Age
Employment Status and Mobile Computing
Employment Status and Mobile PC Brands
Market Segment by Mobile PC Brand
Big & Small Companies and PC Mobility
Educational Level and Mobile PC Brand
Household Income by Mobile PC Brand
Age of Kids and Mobility of PC
Mobility Doesn’t Always Mean Mobile Use
Locations for Mobile PCs
Public PC Locations by Mobile PC Brand
Mobile PC Brand by Number of Locations Used
Mobile PC Users and the Total Number of PCs Used
Mobile PC Brand by Number of PCs Regularly Used
PC Purchase Year by Mobility
New versus Used/Refurbished by Mobile PC Brand
Hours of Use by Mobile PC Brand
Busy Mobile PCs and Mobile PC Brands
Activities and Mobility
Major Activities Point Out that Mobile PC Brands Vary
Tech Attitude Gap between Mobile PC and Desktop Users
Tech Attitudes by Mobile PC Brand
Brand Loyalty by Mobile PC Brand
Scanners by Mobile PC Brand
Docking Solutions by Mobile PC Brand
Firewire Usage by Mobile PC Brand
Sony Mobile PC Users Shop at a Broader Selection of Outlets
Which Mobile PC Users Frequent which Online and Retail Outlets
Retail Purchase Channels & Outlets by Mobile PC Brand
Online Purchase Channels & Outlets by Mobile PC Brand

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, TUP 2008

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