News flash: even more recent updates to this information are available to subscribers to the full Technology User Profile service, the TUP Overview Report, and other TUP Profile Reports.
Apple Home PCs are slightly newer than their non-Apple counterparts. The average age of an Apple Home PC is 2.4 years, a half year younger than the 2.9 average for Windows Home PCs.
There are many factors that impact Home PC replacement rates. Within the last two years, Microsoft released Windows Vista, which had both the effect to encourage some Home PC buyers to buy new PCs with the latest operating system, and also to cause others to wait and see. Also in that time frame, Apple has aggressively advertised its own solutions, playing off fears and complexity perceptions around Windows Vista.
Apple computer users don’t feel their computers are as outdated as Windows computers. Just over one-fifth (21%) of Apple households feel their computer is outdated, lower than the two-sevenths (29%) of non-Apple households who feel so.
Even though newer, many Apples being actively used are previously owned. One-sixth (16%) of Apple Home PCs are used/refurbished, higher than the 10% of Windows Home PCs similarly pre-owned.
This information is released from the Apple Profile Report, a Technology User Profile solution from MetaFacts. It is based on recent survey-based research, reporting directly from a representative sample of actual users. The Apple Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com
Other findings in the Apple Profile Report include:
- The life of the Apple computer, longer or shorter?
- How Apple computers are used distinctly from Windows PCs
- Apple’s retail footprint – success and failure
- Apple users concentrated in few occupations
- Apple as the second or third computer; this camel’s nose is sniffing around the tent’s edge
- Why a cybercafé survey might fool you
- Just how “different” and elite are Apple customers – socioeconomically, behaviorally, and attitudinally?
- Apple loyalty – still faithful?
- The halo effect – has the iPod changed Apple’s PC business?
- Just how more creative are Apple’s users than the Windows crowd?
- Apple’s most-connected – broadband households
- Apple & the future digital home?
- Apple’s future – who is Apple attracting?
MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Broadband, Digital Imaging, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates, periodic snapshots of technology markets.
MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300 or www.metafacts.com