Age within gender of primary computer user by mobile PC brand

Mobile PCs are mostly in the hands of adults age 18 to 34, regardless of brand. This group represents 47% to 61% of major mobile PC brand’s customers.

Of the pack, Toshiba is the weakest in attracting the male 18-34 group, with only one-sixth (17%) in that gender/age group, much lower than the 26% overall average and Acer’s 39%.

Female age 18-34 is the strongest segment for Compaq at 35%, and the weakest segment for Acer and Sony at 16%, less than half of Compaq’s share.

Probably the biggest question is why Sony, which attracts younger males in general with its many consumer electronics, has such a disproportionately small share of males age 35-44 in its customer base. At 3%, this is the smallest share of any brand, less than a third of the overall average of 10%, and less than a fifth than Acer, who have 16% of their base in this segment.

The explanation most likely is a combination of Sony’s rivals being more focused on the mobile PC segment while Sony’s strong consumer electronics halo doesn’t glow brightly enough on mobile PC buyers.

Mobile PC Brands Attract Different Age/Gender Groups - Mobile PC Brands Profile Report
Mobile PC Brands Attract Different Age/Gender Groups – Mobile PC Brands Profile Report


This information is drawn from the MetaFacts Mobile PC Profile Report, which is available for immediate purchase through the online store at the MetaFacts website –       

News flash: even more recent updates to this information are available to subscribers to the full Technology User Profile service, the TUP Overview Report, and other TUP Profile Reports. 

Other findings in the Mobile PC Profile Report include:

Brand Shares of Mobile & Desktop PCs
Mobile PC Brands by Year Acquired
Market Segments and Mobile PC Brands
Operating Systems & Mobility
Operating Systems on Mobile PCs – Pre-installed or Aftermarket?
Operating Systems by Mobile PC Brand
User Age and Mobile Computing
User Age and Mobile PC Brand
User Gender and Mobile PC Brand
Age within Gender of Primary Computer User and Mobile PC Brand
Number of Locations by Gender and Age
Employment Status and Mobile Computing
Employment Status and Mobile PC Brands
Market Segment by Mobile PC Brand
Big & Small Companies and PC Mobility
Educational Level and Mobile PC Brand
Household Income by Mobile PC Brand
Age of Kids and Mobility of PC
Mobility Doesn’t Always Mean Mobile Use
Locations for Mobile PCs
Public PC Locations by Mobile PC Brand
Mobile PC Brand by Number of Locations Used
Mobile PC Users and the Total Number of PCs Used
Mobile PC Brand by Number of PCs Regularly Used
PC Purchase Year by Mobility
New versus Used/Refurbished by Mobile PC Brand
Hours of Use by Mobile PC Brand
Busy Mobile PCs and Mobile PC Brands
Activities and Mobility
Major Activities Point Out that Mobile PC Brands Vary
Tech Attitude Gap between Mobile PC and Desktop Users
Tech Attitudes by Mobile PC Brand
Brand Loyalty by Mobile PC Brand
Scanners by Mobile PC Brand
Docking Solutions by Mobile PC Brand
Firewire Usage by Mobile PC Brand
Sony Mobile PC Users Shop at a Broader Selection of Outlets
Which Mobile PC Users Frequent which Online and Retail Outlets
Retail Purchase Channels & Outlets by Mobile PC Brand
Online Purchase Channels & Outlets by Mobile PC Brand 

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300.

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Filed under Consumer research, Market Research, TUP 2008