A jaded computer buyer may insist that all computers are essentially the same. Each brand’s engineers and marketers beg to differ, however, as they each work hard to establish their own unique offerings. The acid test rests with the users, and whether they in fact use any brand of computers any differently than others.
It could be argued that of the mobile PC makers, Apple’s mobile users can be expected to be the most unique. Among Apple’s strongest fans, uniqueness could even be insisted on and taken for granted. Yet, there are only a few distinctive activities for Apple mobile PC users. Web publishing stands out on Apple mobile PC above all the Windows mobile PCs. This shouldn’t be a surprise, since Apple bundles in a host of integrated web publishing tools and services to complete an entire web publishing ecosystem.
Other activities which are above-average for Apple mobile PC users are calendar use and sharing images on social networks.
What’s more surprising is that Apple users are only average in downloading music, behind Sony and Acer mobile PC users. As Apple has broadened its market for iPods and iTunes, digital music has resonated with the Acer collectors and the Sony entertainment-oriented ultra-consumers.
One surprise for HP is that its users are only average in their use of online photo-sharing services. This is surprising given HP’s long-time push into digital imaging through its full suite of imaging products and services, including the acquisition of snapfish.com.
Acer mobile PC users have the most numbers of activities which are decidedly different than the activities by users of other mobile PC brands. Their uniqueness is based on analyzing their rank as being three or more positions either higher or lower than any other brand.
Other findings in the Mobile PC Profile Report include:
Brand Shares of Mobile & Desktop PCs
Mobile PC Brands by Year Acquired
Market Segments and Mobile PC Brands
Operating Systems & Mobility
Operating Systems on Mobile PCs – Pre-installed or Aftermarket?
Operating Systems by Mobile PC Brand
User Age and Mobile Computing
User Age and Mobile PC Brand
User Gender and Mobile PC Brand
Age within Gender of Primary Computer User and Mobile PC Brand
Number of Locations by Gender and Age
Employment Status and Mobile Computing
Employment Status and Mobile PC Brands
Market Segment by Mobile PC Brand
Big & Small Companies and PC Mobility
Educational Level and Mobile PC Brand
Household Income by Mobile PC Brand
Age of Kids and Mobility of PC
Mobility Doesn’t Always Mean Mobile Use
Locations for Mobile PCs
Public PC Locations by Mobile PC Brand
Mobile PC Brand by Number of Locations Used
Mobile PC Users and the Total Number of PCs Used
Mobile PC Brand by Number of PCs Regularly Used
PC Purchase Year by Mobility
New versus Used/Refurbished by Mobile PC Brand
Hours of Use by Mobile PC Brand
Busy Mobile PCs and Mobile PC Brands
Activities and Mobility
Major Activities Point Out that Mobile PC Brands Vary
Tech Attitude Gap between Mobile PC and Desktop Users
Tech Attitudes by Mobile PC Brand
Brand Loyalty by Mobile PC Brand
Scanners by Mobile PC Brand
Docking Solutions by Mobile PC Brand
Firewire Usage by Mobile PC Brand
Sony Mobile PC Users Shop at a Broader Selection of Outlets
Which Mobile PC Users Frequent which Online and Retail Outlets
Retail Purchase Channels & Outlets by Mobile PC Brand
Online Purchase Channels & Outlets by Mobile PC Brand
MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Moms and Dads, Web Creators, Broadband, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at http://www.metafacts.com for complimentary TUPdates, periodic snapshots of technology markets.
MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300.