Current Pay TV Customers – the ripest segment?

Although the FCC and NTIA have been focusing on households that will lose all TV service after February 2009, most interest and activity is coming from another market segment.

The strongest percentage of purchase plans for Analog TV Converters is among households that already have Pay TV service, either through cable or satellite. 85% of online households that plan to acquire an Analog TV Converter already have Pay TV service. In stark contrast, only 15% of online households with similar purchase plans do not have Pay TV service. These are the households who are most at risk of losing access to TV broadcasts.

Most Households That Plan To Buy Converters Also Have Pay TV - Analog TV Converter Profile Report
Most Households That Plan To Buy Converters Also Have Pay TV – Analog TV Converter Profile Report

 

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This information is released from the Analog TV Converter Profile Report, a Technology User Profile solution from MetaFacts. It is based on recent survey-based research, reporting directly from a representative sample of actual users. The Analog TV Converter Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

Other findings in the Analog TV Converter Profile Report include:

  • How many in each segment have converters?
  • Current Pay TV Households – the earliest adopters
  • Current Pay TV Customers – the ripest segment?
  • Analog TV Converters are not only for seniors
  • Analog TV Converters – a Boy Toy?
  • TV & Educational Levels
  • Success with homemakers & the retired
  • Reaching the smaller households
  • Analog TV Adopters are not only for low-income
  • Children, Pay TV and Analog TV
  • Fear, Uncertainty, Doubt and Fun?
  • Consumer Electronics in Use
  • Planned Consumer Electronics
  • Outlets – Retail & Online

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Broadband, Digital Imaging, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at http://www.metafacts.com for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300 or www.metafacts.com

  

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Filed under Consumer research, Market Research, TUP 2008

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