Brand Share of Busiest Mobile PCs

Dell dominates the market for mobile PCs used the most. Nearing half (45%) of currently used notebook or tablet PCs in use 40 or more hours per week are Dell. Close to half of this share (20%) are HP/Compaq, followed by IBM/Lenovo with 13%. Apple is ranked 4th with 5%. Despite Apple’s recent share gains, this is not (yet?) reflected in the installed base for the busiest mobile PCs. This may be due in part to the many busy mobile PCs that are bought by large corporations, most of whom do not standardize on Apple.

Brand Share of Busiest Mobile PCs - Busy Mobiles Profile Report

Brand Share of Busiest Mobile PCs – Busy Mobiles Profile Report

Since the Busiest Mobile PC Users use more than one mobile PC, it’s important to look beyond the brand share of all mobile PCs to each of the PCs based on their primacy – as the user’s primary PC, 2nd PC or 3rd PC.

The brands of the primary and 2nd PC are nearly the same rank order, with Sony slightly stronger than Apple for 5th and 6th place, respectively. For user’s 3rd PC, however, IBM/Lenovo surpasses HP/Compaq, and Apple ranks 4th ahead of Toshiba.
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This information is released from the Busy Mobiles Profile Report, a Technology User Profile solution from MetaFacts. It is based on recent survey-based research, reporting directly from a representative sample of actual users. The Busy Mobiles Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

Other findings in the MetaFacts Busy Mobiles Profile Report include:

  • How many busy Mobiles?
  • Who are these busy users?
  • The Most Busy Mobile PC Users are in Certain Occupations
  • What keeps the busiest so busy?
  • Who Owns the Busiest Mobile PCs?
  • What are the Attitudes of the Busiest?
  • What Kinds of Mobile PCs are Used the Most?
  • Locations Where the Busiest Mobile PCs are Used
  • Where the Busiest Stop to Shop
  • Electronics Used by the Busiest Mobile PC Households
  • Shopping List of the Busy Mobile PC Household

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Broadband, Digital Imaging, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at https://technologyuser.com/contact/ for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300 or www.metafacts.com

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Filed under Consumer research, Market Research, TUP 2008

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