As the segment name suggests, the Want It All segment has the greatest number of purchase plans. Even though the segment was identified by planning to buy an Analog TV Adapter, they also have many other purchase plans. From a list of 25 major consumer electronics products and services, 5 are on their shopping list. That’s double the length of list for the Double-Dippers, and more than triple that of the Disconnected. The latter group has the smallest collection of consumer electronics products and services, so it’s no surprise that it also has the least purchase plans.
Also of interest, the Committed – that segment which has no Pay TV and are planning to buy an Analog TV Converter – have the strongest purchase plans to move to pay TV subscription. At 13% of these households, it’s hardly a stampede. Still, plans are the highest of any segment. This group is also strongest in its consideration of a triple-play TV bundle, with phone, satellite TV, and high-speed Internet from one company. At 18% of these households, it’s more than a little interest.
This information is released from the Analog TV Converter Profile Report, a Technology User Profile solution from MetaFacts. It is based on recent survey-based research, reporting directly from a representative sample of actual users. The Analog TV Converter Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com
Other findings in the Analog TV Converter Profile Report include:
- How many in each segment have converters?
- Current Pay TV Households – the earliest adopters
- Current Pay TV Customers – the ripest segment?
- Analog TV Converters are not only for seniors
- Analog TV Converters – a Boy Toy?
- TV & Educational Levels
- Success with homemakers & the retired
- Reaching the smaller households
- Analog TV Adopters are not only for low-income
- Children, Pay TV and Analog TV
- Fear, Uncertainty, Doubt and Fun?
- Consumer Electronics in Use
- Planned Consumer Electronics
- Outlets – Retail & Online
MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Broadband, Digital Imaging, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up for complimentary TUPdates, periodic snapshots of technology markets.
MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300 or www.metafacts.com