Reaching the smaller households

Households that are Converted or Committed are generally smaller than other online households. The Converted – with no Pay TV and already with an Analog TV Converter – have an average household size of 2.3 persons, with 68% having only 1 or 2 persons. The Committed – with no Pay TV and planning to buy an Analog TV Converter – have an average of 2.4 persons, with 64% having only 1 or 2 persons. By comparison, the national average for online households is that 51% have 1 or 2 persons.

Double-Dippers are at the other end of the spectrum. These households that have Pay TV and also have an Analog TV Converter have larger households. Well more than half – 57% – have 3 or more household members.

Household Size by Segment - Analog TV Converter Profile Report

Household Size by Segment – Analog TV Converter Profile Report

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This information is released from the Analog TV Converter Profile Report, a Technology User Profile solution from MetaFacts. It is based on recent survey-based research, reporting directly from a representative sample of actual users. The Analog TV Converter Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

Other findings in the Analog TV Converter Profile Report include:

  • How many in each segment have converters?
  • Current Pay TV Households – the earliest adopters
  • Current Pay TV Customers – the ripest segment?
  • Analog TV Converters are not only for seniors
  • Analog TV Converters – a Boy Toy?
  • TV & Educational Levels
  • Success with homemakers & the retired
  • Reaching the smaller households
  • Analog TV Adopters are not only for low-income
  • Children, Pay TV and Analog TV
  • Fear, Uncertainty, Doubt and Fun?
  • Consumer Electronics in Use
  • Planned Consumer Electronics
  • Outlets – Retail & Online

MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Broadband, Digital Imaging, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up for complimentary TUPdates, periodic snapshots of technology markets.

About MetaFacts

MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300 or www.metafacts.com

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Filed under Consumer research, Market Research, TUP 2008

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