Although 43% of these households already have a High-Definition TV, one-quarter (25%) plan to buy one within the coming year. To further enhance their experience and control, one-sixth (16%) plan to acquire a digital video recorder such as TiVo. This may not be surprising, given that their intensive use of their computer(s) may not allow them the flexibility to watch TV programs on the network’s schedule.
One-sixth (16%) also plan to acquire a Digital-to-Analog Converter box, presumably to breathe life into any older television sets they may have around their house, since only 7% of these households do not subscribe to a pay TV service such as cable or satellite.
This information is released from the Busy Mobiles Profile Report, a Technology User Profile solution from MetaFacts. It is based on recent survey-based research, reporting directly from a representative sample of actual users. The Busy Mobiles Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com
Other findings in the MetaFacts Busy Mobiles Profile Report include:
- How many busy Mobiles?
- Who are these busy users?
- The Most Busy Mobile PC Users are in Certain Occupations
- What keeps the busiest so busy?
- Who Owns the Busiest Mobile PCs?
- What are the Attitudes of the Busiest?
- What Kinds of Mobile PCs are Used the Most?
- Locations Where the Busiest Mobile PCs are Used
- Where the Busiest Stop to Shop
- Electronics Used by the Busiest Mobile PC Households
- Shopping List of the Busy Mobile PC Household
MetaFacts releases ongoing research on the market shifts and profiles for Windows Vista, Mobile PCs, Workplace PCs, Home PCs, Broadband, Digital Imaging, and many other technology industry topics. These Profile Reports are in a series on specific topics utilizing the Technology User Profile Annual Edition study, which reveals the changing patterns of technology adoption and use in American households and businesses. Interested technology professionals can sign up at http://technologyuser.com/contact/ for complimentary TUPdates, periodic snapshots of technology markets.
MetaFacts, Inc. is a national market research firm focusing exclusively on the technology industries. MetaFacts’ Technology User Profile survey is the longest-running, large-scale comprehensive study of its kind, conducted continuously since 1983, the year before Apple released the Apple Macintosh. The detailed results are widely recognized as a primary marketing resource for Fortune 1000 companies providing consumer-oriented technology products and services, such as PCs, printers, peripherals, mobile computing, and related services and products. For more information, contact MetaFacts at 1-760-635-4300 or www.metafacts.com