Mobile Computer Users are Now in the Majority

Press Release – September 2008

Mobile Computer Users are Now in the Majority, according to MetaFacts Busy Mobiles Profile Report

The largest segment of busy mobiles are personally owned and desk-bound, overshadowing highly mobile corporate road warriors

Mobile PCs have moved into the majority, with 53% of computer-using adults using either a notebook or tablet PC, according to the Busy Mobiles Report from MetaFacts, Inc.

Busy Mobiles Profile Report

Busy Mobiles Profile Report

“Mobile PC users are very busy” said Dan Ness, Principal Analyst at MetaFacts. “Nearly 13 million adults use a notebook or tablet PC 40 or more hours per week, and 60% of these active users regularly use three or more PCs, moving between home, work, and publicly-owned PCs.”

The large-scale nationwide survey found that 44% of the mobile PCs used 40 or more hours per week are owned by households, 31% are owned by businesses with 1,000 or more employees, and 25% by small & medium businesses, education, and government. 

The survey also revealed that the busiest mobile PC users are very different than the least-busy mobile users, being uniquely tied to their PCs with instant messaging, streaming music, and maintaining their calendars. “The busiest mobile PC users rely on high-speed internet connections for a very wide range of PC activities, from day-to-day work to having fun,” said Ness.

The busiest mobile PCs are not as mobile as might be expected – 43% are used in only one location, 13% are used in two locations, and 44% are used in three or more locations.

“Mobile computing is a sport for the young,” said Dan Ness, Principal Analyst at MetaFacts. “Nearly one-third (31%) of the busiest mobile users are males age 18 to 34, almost a quarter (23%) are females age 18 to 34, and one-sixth (16%) are males age 35 to 44.”

Other findings in the Busy Mobiles Profile Report include:

  • Dell is strongest among busy mobiles and for Apple, it’s a strong segment
  • More than three-fourths (76%) of the busiest mobile PC users spend more time with their PC(s) than watching TV
  • Seven of 22 occupational groups use over half of the busiest mobile PCs
  • Busy Mobile PC Households are above average in their use of consumer electronics, and have above-average buying plans for additional High-Definition TVs (HDTV), digital video recorders, and even Digital-to-Analog Converter Boxes for older TVs

The Busy Mobiles Profile Report is based on surveys with over 10,000 American adults by telephone and online as part of the Technology User Profile 2008 Annual Edition study.

The Busy Mobiles Profile Report is available for immediate purchase through the online store at the MetaFacts website – MetaFacts.com

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Filed under Consumer research, Market Research, TUP 2008

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