Overview

TUP Overview

“Solid.“

“Stable projection methodology.“

“When I need something right away, it’s probably in Technology User Profile.“

Technology User Profile® is a syndicated survey that captures overall PC, Internet, Printer, and Mobile Phone usage, including product and service information, and demographic characteristics of over 45,000 online and offline technology users, carefully balanced to be representative of their countries. Technology User Profile includes comprehensive information across the entire market.

Because Technology User Profile captures the entire view, it can provide those critical relationships between Users, Products and Activities that really let you know what is going on in more depth than single-dimension estimates.

  • Market size
    • What is the market size?
    • What is the installed base, in total as well as for specific segments?
  • Market opportunities
    • What are opportunities in the market?
    • Which segments of the market are under penetrated and which are saturated or well-served?
  • Customer demand
    • What do customers want?
    • What are their demands and preferences for products and services?
  • Adoption rates
    • What technology products and services is the market adopting?
    • What are the adoption rates and trends?
    • Who is adopting what?
  • Demographic landscape
    • What is the demographic landscape, both for key segments and specific target markets?
  • Competition
    • How are the major technology competitors performing?
  • Distribution
    • What are the distribution channels for technology products and services?
  • Buying process
    • How do customers buy technology products and services?
    • What is the purchase process?
    • Where do customers shop, and where do they buy?
  • Segments
    • How is the market segmented?
    • What are the segments by industry, by customer group, and for partners?
  • Products
    • What are the major products in the market?
    • What is the installed base?
  • Spending trends
    • How much spending is there for technology products and service, and what is the trend?
  • Other – The many other areas covered in Technology User Profile, from technology products and services to market segments.
    • Product penetration by selected market segment
    • Printer – PC tie ratios
    • Installed base
    • Buyer loyalty
    • Adoption/Retirement rates

These and many other solutions have been implimented for years by clients using Technology User Profile “TUP.” It has a breadth, depth and consistency that keeps Technology User Profile among the most sought-after information and engenders continuous, lasting trust among its customers.

Users & Markets

  • Home
  • Self-Employed
  • Workplace
  • Early Adopters
  • Internet Veterans
  • First-time PC Users
  • Women PC Users
  • Regions
  • High-Income Users
  • Homes with Kids
  • Occupational Groups
  • Repeat PC Buyers
  • Heavy online Users
  • Big Spenders
  • Seniors
  • SOHO

Technology Products

  • PCs
  • Notebooks
  • Printers
  • Printer Supplies
  • Software Titles
  • Operating Systems
  • CD-R/CD-RW
  • Applications
  • Internet Set-Top Boxes
  • Cellular Phones
  • PDAs/Handheld PCs
  • Monitors
  • Multifunction Printers
  • New vs. Old PCs
  • Videocameras

Technology Activities

  • Work at the workplace
  • Work at home, or public place, from trains, planes & automobiles to cybercafes & Starbucks 
  • e-Commerce
  • Gaming
  • Entertainment
  • Music Listeners
  • Offline/Online Banking
  • Web Surfing
  • Email
  • Personal Finance
  • Spreadsheets
  • Internet Printing
  • Internet Chat
  • Voice over Internet (VoIP)
  • Graphics
  • Printing Activities

Other Areas

  • Online Buyers
  • Direct Buyers
  • Purchasing Channels
  • Demographics
  • Brand Loyalty
  • Market Share

 For more information, contact MetaFacts.