Want to understand today’s real technology trends and key segments — who’s using the hottest new products, and the old standbys?
Are you looking for a solid resource that provides a deeper dive below surface-level analysis?
Is it important for you to know which way your current and future customers have chosen to go, and what they are actually doing with the many technology products and services they juggle?
Want actual information from real world users, not speculations or predictions?
Then you need the Technology User Profile® — Overview Report from MetaFacts.
Fickle consumers choose their own way, despite the shifting winds of sentiment and collective effervescence of media and opinion analysts. While some events are part of true long-term trends, most tech success stories are rendered to the status of hype, myth, or misinformation. Distinguishing fact from fancy and niche from mainstream sets apart the informed from the less successful.
During a simultaneous global economic downturn and release of widely publicized tech products, American consumers are again shifting their usage patterns, this time in seemingly unexpected ways. Bucking the mainstream, segments are creating their own unique balance between Smartphones and Basic Mobile Phones, Mobile and Desktop PCs, and how they print and share documents and images. Furthermore, both elite and pedestrian, experienced and newbie, and young and old consumers are shifting the ways they use technology and consumer electronics products for their entertainment, communication, productivity, shopping, imaging and storage.
How market adoption actually happens today confounds the simple one-dimensional portrayal of early adopters setting the stage for later adopters. Now is a time of both opportunity and danger, where information based on more than assumptions can make a serious difference.
The MetaFacts Technology User Profile Overview Report, now in its 28th successive year, delivers, in a concise format, analysis of major technology industry myths and trends, key market factors, top-level market shares, and market segmentation, all linked to solid market data. The comprehensive information package includes a concise qualitative executive summary coupled with a deeper dive, revealing a full quantitative understanding.
Features
This report is a unique work designed to help companies formulate their strategies based on solid information about which groups of consumers are and are not using which technology and how they use it. It is a complement to often-conflicting tactical pronouncements by opinion analysts or hype from media-fueled myths. It delivers to the bottom line – beyond what consumers might do or should do – to a knowing of what they actually are doing.
This report analyzes the market for tech product usage for: Smartphones, Laptop/Notebook/Mobile PCs, Basic Mobile Phones/Feature Phones, Tablet PCs, Netbook PCs, Desktop PCs, Inkjet Printers, Laser Printers, MFP/AIO printers, MP3 Players, Home Entertainment, and many other consumer electronics products.
It includes analysis by multiple market segments: age, gender, socioeconomic group, technology experience, product ownership, along with other key demographic, behavioral, and attitudinal segmentation factors.
Companies featured in this report include Acer, Alltel, Apple, ASUS, AT&T, Canon, Dell, Epson, Facebook, Gateway/eMachines, Google, Hewlett-Packard, HTC, IBM, Kodak, Leap Wireless, Lenovo, Lexmark, LG, Match.com, MetroPCS, Microsoft, Motorola, MySpace, Nintendo, Nokia, Palm, RIM/Research in Motion, Samsung, Skype, Sony, Sprint, T-Mobile, Toshiba, TracFone, Twitter, US Cellular, Verizon, Virgin Mobile, Wal-Mart, Xerox and others.
The MetaFacts Technology User Profile Overview Report dispels or confirms rampant industry myths based on fact-based findings:
- Myth or Facts about PCs: Age matters for mobile computing; Mobile PCs are used in many locations; With more PC experience, users get increasingly efficient and focused and use fewer PCs; Personal computers are personal; Cybercafés have typical PC users using typical PCs; Younger adults have grown up with PCs; Netbooks have replaced Desktops & Notebooks; Young and inexperienced adults pay more for home PCs than seasoned PC Veterans; Most Americans support honoring software licenses
- Myths or Facts about the Internet: PCs & the Internet are mostly about entertainment; The novelty is gone with the Internet; Younger adults use their PCs and the Internet very differently than older adults; Email is dead; “Everyone” is on Facebook or MySpace
- Myths or Facts about Printers: HP dominates the printer market; Most people use refilled or competitive toner or ink; Most printer media is bought online; Younger users don’t print much – they share images so others can do the printing
- Myths or Facts about Smartphones: Smartphones have replaced PCs; Smartphone users love their Smartphones; Smartphones are for early adopters – laggards use Basic Mobile Phones; Smartphones are used more for fun than communication; Smartphones are mostly about Games & Music; Video calls and watching videos is huge on Smartphones; Smartphone users are risk-takers; Apple leads the Smartphone market
- Myths or Facts about Basic Mobile Phones: Basic Mobile Phones are for lower-income users; Younger adults are more accepting of texting and driving; Samsung leads the market for Basic Mobile Phones
- Myths or Facts about Wireless Carriers: Smartphone users are more frustrated with their carrier than are Basic Mobile Phone users; Pre-paid plans are for retirees and the unemployed; Pre-paid carriers such as TracFone are for oldsters
These topics and more are available in the Technology User Profile — Overview Report.
View findings in 25+ pages of executive summary analysis, 200+ pages of charts and graphs, all supported by 95+ pages of detailed tables. The complete, 300+ page report is delivered to you electronically or as hard copy.
The Technology User Profile — Overview Report is one of the Technology User Profile solutions from MetaFacts. Order your copy online.
For more information, send a request, contact MetaFacts at 1-800-346-1930 or 1-760-635-4300, or visit the MetaFacts online store.
