Tag Archives: Windows

Operating systems and mobility

Windows Vista has a stronger presence on mobile PCs than on desktop PCs. Over one-fourth (27%) of mobile PCs have Windows Vista, almost double the 14% share of desktops. This mostly reflects that mobile PCs are newer than most desktops, … Continue reading

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

Television viewing habits and operating system in the household

Vista households and households that have at least one Apple PC use HDTV and DVR to a greater extent than other households. This might be due to having a larger annual income and more disposable income than other households.   … Continue reading

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Filed under Households, Market Research, Operating Systems Profile Report, TUP 2008

Convenience is the key for households that have at least one Apple Home PC

Households with at least one Apple PC have convenience items from single billing by using one service for phone, TV and internet to utilizing Video on Demand and conferencing with Webcam. One service for phone, TV and internet (42%) Webcam … Continue reading

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Filed under Consumer research, Market Research, Operating Systems Profile Report, TUP 2008

Why a cybercafé survey might fool you

News flash: even more recent updates to this information are available to subscribers to the full Technology User Profile service, the TUP Overview Report, and other TUP Profile Reports. Apple has been a persistent genius in leading market perception. Watch a … Continue reading

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Filed under Apple Profile Report, Consumer research, Market Research, Market Segmentation, TUP 2008, TUPdate

Total installed base for all primary home PCs shows some movement from the big brands in the new PC market

[Notice: This information is from TUP 2008 and has been updated in more recent waves of TUP. Contact MetaFacts for updates.] The Windows Vista transition slightly helped competitors to the top PC brands. All brands have stayed in the same … Continue reading

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Filed under Operating Systems Profile Report, TUP 2008