Tag Archives: Windows

Which buyers are bucking the recession with tech shopping plans? Where is the consumer demand?

Also see another recent TUPdate: Printing Mobile Phone Photos: The New Frontier  Which buyers are bucking the recession with tech shopping plans? A TUPdate by Dan Ness, Principal Analyst, MetaFacts Recession or not, what people around the world are hungering … Continue reading

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Filed under Consumer research, Market Research, TUP 2009, TUPdate

Developing world for developers – Windows 7 upgrade

Developing world for developers – Windows 7 upgrade – By Dan Ness, Principal Analyst, MetaFacts Software developers can create the most incredible applications, but will people want them? With Microsoft’s newest upgrade to the Windows operating system, the first question … Continue reading

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Filed under Consumer research, Market Research, Operating Systems Profile Report, TUP 2009

Operating systems by mobile PC brand

‘Coopetition’ and ‘frenemy’ are clumsy words to describe the relationship such as that between Microsoft and PC makers. Depending on your role in the industry, you might choose one of the terms from biology such as commensal, mutualist, or parasitic. … Continue reading

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

Major activities point out that mobile PC brands vary

Any market can be segmented in many ways – socio-demographics, brands, attitudes, etc. – it could be argued that the most pragmatic way to understand what a market is, is by what users actually do, rather than what they might … Continue reading

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

Annual household income and operating system

Four in ten (41%) households with annual income of $100k and more have at least one Apple Home PC. Half (47%) of the Older Windows Households have an annual income less than $49,000. Vista and XP households seem to be … Continue reading

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Filed under Consumer research, Market Research, Operating Systems Profile Report, TUP 2008