Tag Archives: Toshiba
User gender and PC brand
Historically, mobile PCs were used more often by males than by females. That has as much to do with the weight of early “lovable luggables” as with the types of occupations that benefitted from mobile computing, and a male draw … Continue reading
Mobile PC brand by number of PCs regularly used
Oh, mobile me! Apple mobile PC users can rightly be called the most computer-focused users, since they rank highest in the number of PCs they have recently used. Four in nine (44%) of Apple mobile PC users have used 4 … Continue reading
Apple loyalty – still faithful?
[Please note: This information is from TUP 2008 and has been updated in more recent waves of TUP. Contact MetaFacts for updates.] Apple commands the strongest repurchase intent of any PC brand. More than four in five (81%) of households … Continue reading
Filed under Apple Profile Report, Consumer research, Market Research, TUP 2008
Employment status by mobile PC brand
Each mobile PC brand has attracted a slightly different segment by employment status. Dell has done the best at attracting adults employed full-time, making up 58% of its base. By comparison, nearly a tenth (8%) of Sony mobile PC users … Continue reading
Mobile PC brand by number of locations used
Apple mobile PCs are used in more locations than other brands of mobile PCs. With an average of 4.0 locations, Apple bests the average of 3.0 locations where mobile PCs are regularly used. Toshiba is at the low end of … Continue reading
