Tag Archives: Target

by | June 11, 2009

Sony mobile PC users shop at a broader selection of outlets

Sony’s mobile PC users are the most widely-shopping customers. They regularly visit more retail and online shopping outlets than any other brand’s customers, with an average of 8.1 outlets compared to the average of 6.4. The top eight outlets for … Continue reading →

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

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by | March 28, 2009

Apple’s retail footprint – success and failure

Apple’s own stores are heavily visited by its own Apple home PC customers. Of all the retail outlets that Apple households have recently shopped or purchased in, Apple’s retail stores rank #4. One-third (33%) of Apple households report recently shopping … Continue reading →

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Filed under Apple Profile Report, Consumer research, Market Research, TUP 2008

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by | March 19, 2009

Which mobile PC users frequent which online and retail outlets

Mobile PC users are sought as potentially high-end customers. In addition to being more mobile and active than average PC users, they also shop at different outlets, even varying by the brand of mobile PC they use. Wal-Mart, the most … Continue reading →

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by | December 13, 2008

Outlets – Retail & Online

Each segment shops at nearly the same number of retail and online outlets, yet there is a marked difference in the mix of outlets they regularly visit.The Double-Dippers shop at the largest number of outlets – 7.6 on average, and … Continue reading →

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Filed under Analog TV Converter Profile Report, Consumer research, Market Research, TUP 2008

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by | November 14, 2008

Shopping list for Circuit City customers

In a week in which disappointing retail numbers have been released, and Circuit City declared Chapter 11, it raises many questions. One is whether Circuit City customers have the interest in products that Circuit City offers. We took a closer … Continue reading →

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