Tag Archives: Sony
TUPdate:Droid trio faces user inertia in ten countries
The Motorola-Verizon-Google collaboration may be a solid contender to Apple’s iPhone, yet is starting from far behind. At least that’s what over 20,500 mobile phone subscribers in 10 countries had to say about it by how they’re using mobile phones … Continue reading
Filed under Consumer research, Market Research, Mobile Phones, TUP 2009
Tech attitudes by mobile PC brand
Each mobile PC brand has attracted a different set of customers, not only in their socio-demographics, but also in their technology-related attitudes. While most mobile PC users hold similar attitudes, in several areas there are notable differences. The last few … Continue reading
Busy mobile PCs and mobile PC brands
Sony mobile PCs stand head and shoulders above other brands in having the most active users. Even among the Apple installed base, who have high enthusiasm for computing, there isn’t as high a concentration of busy users. Over one-third (34%) … Continue reading
Household income by mobile PC brand
Apple has attracted users who are in households with higher than average income. The average household income among households with Apple mobile PCs as their primary PC is over $90,000 per year, higher than any other PC maker. Dell is … Continue reading
