Tag Archives: Sociodemographics

Smartphone boa swallowing mobile phone market

A MetaFacts TUPdate by Dan Ness, Principal Analyst Reading the popular press, it might seem that Smartphones have consumed the entire mobile phone market. In fact, the Smartphone boa has only swallowed a portion of the American calling public. Also, … Continue reading

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Filed under Market Segmentation, TUP 2011, TUPdate

Early Independent Research on Google+ Users

Early Independent Research on Google+ Users By Dan Ness, Principal Analyst, MetaFacts The earliest adopters of Google+ are a unique slice of highly-active socially-networked users. Early results are showing a good-news/bad-news combination for Google+: Bad news: Early Google+ users are … Continue reading

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Filed under Consumer research, Households, Market Research, Market Segmentation, Statistics, Technology, TUPdate

Early Adopters Don’t Always Act Their Age in the U.S. or Elsewhere

A MetaFacts TUPdate by Dan Ness, Principal Analyst Are Americans really a nation of early adopters? Are early adopters mostly age 18-24 in the U.S. and other countries? While Americans pride themselves on many forward-thinking attributes, it is not ranked … Continue reading

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Filed under Tech Market, Trends, TUP 2009, TUPdate

Are Rental PCs a Clue to the Next Big Thing in Technology?

A MetaFacts TUPdate by Dan Ness, Principal Analyst Consumers continue to shape the future of technology with their pocketbooks, whether by outright purchase or payment plans. PC renting is not currently widespread among most U.S. consumers, with only 1% of … Continue reading

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Filed under Consumer research, Households, Market Research, Market Segmentation, Technology User Overview Report, Trends, TUP 2010, TUPdate

Privacy is on the mind of savvy early adopters as they resist location sharing – A MetaFacts TUPdate

A MetaFacts TUPdate by Dan Ness, Principal Analyst Are early adopters starting to act like laggards? It may seem a paradox that the most forward-thinking consumers – the first to adopt smartphones – would also be the ones more strongly … Continue reading

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Filed under Consumer research, Market Research, Mobile Phones, Technology User Overview Report, TUP 2010, TUPdate