Extensive information about tech media, advertising and TV is available in TUP – Technology User Profile.
Today’s media-savvy consumers may want their MTV, but they might seek alternative methods to get it. Advertising seems to have become an option for the consumer, who today is able to bypass commercials, salespeople, and even email in favor of social networking and other sites. Advertisers in this day and age have to be both flexible and targeted while ubiquitous in order to get their message across.
Below are a few examples of questions addressed in TUP related to tech media, advertising, and television. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it delivers solid answers to the following questions, and more.
- Which tech buyers focus more on retail than shopping online and vice versa?
- How are Facebook users different from users of other Social Networks? Beside demographics, what else distinguishes these from each other?
- Who is printing coupons?
- Which smartphone OS is leading, and with which market segments?
- How many screens do people view? Which market segments view more screens than other segments?
- Online shoppers – are they everyone, or unique?
- What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
- Who are the people who shop for technology products on the web, but purchase at a local retail outlet?
- Most-mobile customers – where do they go and what do they do?
- Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
- What is the impact on privacy concerns on use of social networking?
- How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
- What is the status of mobile phone transition, from basic feature phones to smartphones and non-users?
- Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
- Who spends the most hours online?
- Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
- Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
- How many and which segments are watching and renting movies on which platforms?
- Which social networks show the most growth-oriented activity? Which segments show signs of losing interest or withdrawing?
- Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use older tech products?
- Which market segments interact with their social network using their mobile phone, and which do not? What else stands out about these connected users?
- What are the attitudes about texting and driving? Who is most supportive and who is mostly opposed?
- What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
- How PC/Online & Mobile Phone activities compare? How is this different for Tablets or eBook Readers? Which segments use which device for the most activities?
- Are Apple’s retail shoppers already the Apple-faithful or is Apple drawing in the unconverted? Who are these shoppers?
- What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments and usage profiles?
- Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
- Which market segments are blogging? How do they compare to social networkers?
- Which PC brands dominate the PC market? How does this vary within market segment?
- Who is videoconferencing, and using which platform?
- Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
- How prominent is Home PC renting versus outright purchase?
- How much have PC users integrated PCs into their personal lives?
- How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
- How much of the game-playing population is older versus younger?
- Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
- Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
- How rich is the user’s printing experience? Do they use only one printer or more than one? For multi-printer users, which ones do they use? Who are the most-active printer users?
If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.
MetaFacts, Inc. helps technology marketers find and measure their best and future customers.
For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.