Tag Archives: Segmentation

by metafacts | May 6, 2011

Are Rental PCs a Clue to the Next Big Thing in Technology?

A MetaFacts TUPdate by Dan Ness, Principal Analyst Consumers continue to shape the future of technology with their pocketbooks, whether by outright purchase or payment plans. PC renting is not currently widespread among most U.S. consumers, with only 1% of … Continue reading →

Apple’s Market Footprint and a Racial/Ethnic Glimpse

Apple’s Market Footprint – a Racial/Ethnic Glimpse A MetaFacts TUPdate by Dan Ness, MetaFacts Principal Analyst With the sizzle surrounding Apple’s newest iPads, MacBooks, and iPhones, there is the inevitable speculation around Apple’s true market size and composition. Some speculate … Continue reading →

2 Comments

Filed under Technology User Overview Report, TUP 2010, TUPdate

Tagged as Apple, Demographics, Hispanic, Market Size, Segmentation, Smartphone, Sociodemographics, Technology adoption

by metafacts | February 11, 2011

Online dating – a flat niche – has tech-savvy daters who like to watch – reported in MetaFacts TUP survey

Online dating – a flat niche – has tech-savvy daters who like to watch – reported in MetaFacts TUP survey A MetaFacts TUPdate by Dan Ness, MetaFacts Principal Analyst Online dating has evolved for decades, having settled into a comfortable … Continue reading →

3 Comments

Filed under Consumer research, Technology User Overview Report, TUP 2010, TUPdate

Tagged as Demographics, eHarmony, FaceTime, Market segmentation, Marriage, match.com, Mobility, MySpace, Online activities, plentyoffish, Romance, Segmentation, Social Networking, Social networks, Sociology, Technology adoption, Trends, VoIP

by metafacts | December 7, 2010

8.5 million Smartphone users intend to churn – reported in MetaFacts TUP survey

A MetaFacts TUPdate by Dan Ness, MetaFacts Principal Analyst How strong are intentions to switch carriers, and does this vary by mobile phone type? Intention to churn is a key concern for wireless carriers and handset manufacturers alike. Based on … Continue reading →

5 Comments

Filed under Consumer research, Market Research, MetaFAQs, Mobile Phones, Technology User Overview Report, TUP 2010, TUPdate

Tagged as Alltel, Android, Apple, AT&T, Basic Mobile Phone, Churn, Consumer behavior, Contract wireless, CTIA, Droid, Feature Phone, HTC, iPhone, Leap Wireless, Mobile Phone, Motorola, MVNO, Prepaid Wireless, Segmentation, Smartphone, Sprint, Straight Talk, T-Mobile, tdjbz, TracFone, US Cellular, Verizon, Virgin, Wal-Mart, WalMart

by metafacts | July 13, 2010

Multi-Platform Usage Shifts-Solid market research from MetaFacts Technology User Profile

Are Smartphones replacingcou PCs? Have they already? Which market segments have and which haven’t? Have netbooks, tablets, and eReaders replaced desktops? Have GPS/PND devices been replaced by direction-finding smartphone apps? Extensive solid information about multi-platform usage shifts–who accesses what technology, and where … Continue reading →

Tag Archives: Segmentation

Are Rental PCs a Clue to the Next Big Thing in Technology?

Apple’s Market Footprint and a Racial/Ethnic Glimpse

8.5 million Smartphone users intend to churn – reported in MetaFacts TUP survey

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