Tag Archives: Segmentation

For Early Adopters, Age Matters More Than Youth

For Early Adopters, Age Matters More Than Youth A MetaFacts TUPdate by Dan Ness, Principal Analyst There always has to be someone who’s first, and a first time for everything. Early Adopters are a substantial force in technology adoption, and … Continue reading

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Filed under Market Segmentation, TUP 2011, TUPdate

Smartphone boa swallowing mobile phone market

A MetaFacts TUPdate by Dan Ness, Principal Analyst Reading the popular press, it might seem that Smartphones have consumed the entire mobile phone market. In fact, the Smartphone boa has only swallowed a portion of the American calling public. Also, … Continue reading

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Filed under Market Segmentation, TUP 2011, TUPdate

Early Independent Research on Google+ Users

Early Independent Research on Google+ Users By Dan Ness, Principal Analyst, MetaFacts The earliest adopters of Google+ are a unique slice of highly-active socially-networked users. Early results are showing a good-news/bad-news combination for Google+: Bad news: Early Google+ users are … Continue reading

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Filed under Consumer research, Households, Market Research, Market Segmentation, Statistics, Technology, TUPdate

The Busiest PC Users Are Busy Juggling Devices Not Focusing

The Busiest PC Users Are Busy Juggling Devices, Not Focusing A MetaFacts TUPdate by Dan Ness, Principal Analyst The busiest PC users are not only busy in hours; they spend a lot of time moving from one PC to another … Continue reading

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Filed under Consumer research, Market Research, Market Segmentation, Mobile Phones, Multiple-PC Household, Technology User Overview Report, Trends, TUP 2010, TUPdate

Early Adopters Don’t Always Act Their Age in the U.S. or Elsewhere

A MetaFacts TUPdate by Dan Ness, Principal Analyst Are Americans really a nation of early adopters? Are early adopters mostly age 18-24 in the U.S. and other countries? While Americans pride themselves on many forward-thinking attributes, it is not ranked … Continue reading

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Filed under Tech Market, Trends, TUP 2009, TUPdate