Tag Archives: PCs
Brand loyalty by mobile PC brand
Brand loyalty is particularly strong for Apple customers, with repurchase intent the highest of all mobile PC brands. It’s often argued by Apple fans that this is because of the greatness of the Apple experience. It could also be argued … Continue reading
Hours of use for mobile PCs
Mobile PCs are used more hours per week than desktops. In addition to following users to workplace meetings, mobile PCs are part of the fabric of personal life, helping people keep in touch with friends and their thoughts. Less than … Continue reading
Educational level by mobile PC brand
Apple can factually claim to have the most-educated users. Nearly three-fourths (71%) of households that use Apple as their primary mobile computer have attained a 4-year degree or higher. This is much higher than the 53% of all mobile PC … Continue reading
Which mobile PC users frequent which online and retail outlets
Mobile PC users are sought as potentially high-end customers. In addition to being more mobile and active than average PC users, they also shop at different outlets, even varying by the brand of mobile PC they use. Wal-Mart, the most … Continue reading
Big & small companies and PC mobility
Mobile PCs that are actually used in the most mobile way – in many different locations – are used mostly by the two extreme ends of the employment spectrum: employees at large businesses and the self-employed. Four in ten mobile … Continue reading
