Tag Archives: PCs

For Early Adopters, Age Matters More Than Youth

For Early Adopters, Age Matters More Than Youth A MetaFacts TUPdate by Dan Ness, Principal Analyst There always has to be someone who’s first, and a first time for everything. Early Adopters are a substantial force in technology adoption, and … Continue reading

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Filed under Market Segmentation, TUP 2011, TUPdate

The Busiest PC Users Are Busy Juggling Devices Not Focusing

The Busiest PC Users Are Busy Juggling Devices, Not Focusing A MetaFacts TUPdate by Dan Ness, Principal Analyst The busiest PC users are not only busy in hours; they spend a lot of time moving from one PC to another … Continue reading

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Filed under Consumer research, Market Research, Market Segmentation, Mobile Phones, Multiple-PC Household, Technology User Overview Report, Trends, TUP 2010, TUPdate

Is the Internet still fun, or is the novelty gone? – reported in MetaFacts TUP survey

Is the Internet still fun, or is the novelty gone? – reported in MetaFacts TUP survey A MetaFacts TUPdate by Dan Ness, MetaFacts Principal Analyst Fun is one of the strongest gravitational forces drawing people to use the Internet. There … Continue reading

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Filed under Consumer research, Market Research, Mobile Phones, Statistics, Technology User Overview Report, Trends, TUP 2010, TUPdate

Busy mobile PCs and mobile PC brands

Sony mobile PCs stand head and shoulders above other brands in having the most active users. Even among the Apple installed base, who have high enthusiasm for computing, there isn’t as high a concentration of busy users. Over one-third (34%) … Continue reading

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

User age category and PC brand

The brand of mobile PC varies by age, although not to a great extent. One exception is Apple, which has attracted a younger audience, even while keeping longtime-loyal ever-aging customers. Almost two-thirds (61%) of Apple mobile computer users who use … Continue reading

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008