Tag Archives: PC Locations
Age of kids and mobility of PC
There may be some truth that parents of toddlers need to get out of the house more. The age of children in the mobile PC user’s household has a high correlation with the number of locations where they regularly use … Continue reading
Where mobile PCs are actually used
Mobile PCs are used in a variety of locations, with living rooms ranking as the top location for 62% of mobile PCs. Desktops are less-often used in living rooms, only being the location of one-fifth (19%) of desktops.Bedrooms of adults … Continue reading
Apple & the future digital home?
The Apple digital home will continue to look different than non-Apple households. Apple households plan to buy a different set of consumer electronics products and services than non-Apple households. Some of the planned products are downright retro, so may come … Continue reading
Filed under Apple Profile Report, Consumer research, Market Research, TUP 2008
Why a cybercafé survey might fool you
News flash: even more recent updates to this information are available to subscribers to the full Technology User Profile service, the TUP Overview Report, and other TUP Profile Reports. Apple has been a persistent genius in leading market perception. Watch a … Continue reading
Mobility doesn’t always mean mobile use
It may come as a surprise to many PC makers and users that mobile PCs aren’t all that mobile in actual use. Three in seven (43%) are regularly used in only one location. That is, they act literally as a … Continue reading
