Tag Archives: Operating systems

Total installed base for all primary home PCs shows some movement from the big brands in the new PC market

[Notice: This information is from TUP 2008 and has been updated in more recent waves of TUP. Contact MetaFacts for updates.] The Windows Vista transition slightly helped competitors to the top PC brands. All brands have stayed in the same … Continue reading

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Filed under Operating Systems Profile Report, TUP 2008

Educational level and operating system within online households

Households with at least one Apple Home PC have members with more education than those that don’t have an Apple PC. The Older Windows Households are made up of more people that have high-school degrees and some college.  ### Other … Continue reading

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Filed under Consumer research, Market Research, Operating Systems Profile Report, TUP 2008

Handheld GPS, iPod use, and operating system of the household

Vista and Apple households have more usage of devices than other households. Both Vista households and households that have at least one Apple PC, use GPS handheld devices with maps and directions more than other households. It is interesting that … Continue reading

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Filed under Consumer research, Market Research, Operating Systems Profile Report, TUP 2008

Reality – Windows XP is still king, and mixed households are the new norm

The reality is that technology adoption doesn’t change overnight, despite hype, millions of dollars of advertising & marketing, and the best efforts of experienced experts. A case in point is the installed base of personal computers and their operating systems. … Continue reading

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Filed under Consumer research, Market Research, Operating Systems Profile Report, TUP 2008

Email is the most frequent activity of users on all primary home PCs

What’s the most popular activity which is starting to lose its power? The main activity for all primary home PC users is sending or receiving email. Households with older versions of Windows are different in their activities from other OS … Continue reading

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Filed under Consumer research, Market Research, Operating Systems Profile Report, TUP 2008