Tag Archives: Multiple-PC Household

by | July 13, 2010

Multi-Platform Usage Shifts-Solid market research from MetaFacts Technology User Profile

Are Smartphones replacingcou PCs? Have they already? Which market segments have and which haven’t? Have netbooks, tablets, and eReaders replaced desktops? Have GPS/PND devices been replaced by direction-finding smartphone apps? Extensive solid information about multi-platform usage shifts–who accesses what technology, and where … Continue reading →

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Filed under Busy Mobiles Profile Report, Consumer research, Households, Market Research, Market Segmentation, MetaFAQs, Mobile Phones, Multiple-PC Household, Statistics, Tech Market, Technology, Trends, TUP 2009, TUP 2010

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by | April 22, 2009

Convenience is the key for households that have at least one Apple Home PC

Households with at least one Apple PC have convenience items from single billing by using one service for phone, TV and internet to utilizing Video on Demand and conferencing with Webcam. One service for phone, TV and internet (42%) Webcam … Continue reading →

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Filed under Consumer research, Market Research, Operating Systems Profile Report, TUP 2008

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by | April 1, 2009

Apple’s future – who is Apple attracting?

Apple is drawing a potentially profitable audience: non-Apple households shopping at Apple’s retail stores have a larger than average household, with two-thirds (67%) having 3 or more household members. Certainly, those other members might benefit from an additional PC. While … Continue reading →

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Filed under Apple Profile Report, Consumer research, Market Research, Multiple-PC Household, TUP 2008

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by | March 20, 2009

Reality – Windows XP is still king, and mixed households are the new norm

The reality is that technology adoption doesn’t change overnight, despite hype, millions of dollars of advertising & marketing, and the best efforts of experienced experts. A case in point is the installed base of personal computers and their operating systems. … Continue reading →

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Filed under Consumer research, Market Research, Operating Systems Profile Report, TUP 2008

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by | March 7, 2009

Mobile PC users and the total number of PCs used

Products and services that let users share information across their mobile and desktop PCs are likely to increase in popularity. Most (81%) mobile PC users have recently used two or more PCs, revealing the contrast in their behaviors between being … Continue reading →

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

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