Tag Archives: Mobile

Tech Spending Higher Among Showrooming Buyers

There’s an adage that shoppers vote with their feet, and it can be argued that with the increased use of Smartphones, shoppers are voting with their fingers. Retailers have long wrestled with the balance of generating traffic and having shoppers visit only to ultimately go buy somewhere else. This practice, sometimes called Showrooming, is mostly a reflection of the intelligence and desires of buyers. Using any Smartphones and either a specialized app or even a simple web browser, it’s much easier for consumers to compare prices and products while they are in a brick and mortar outlet.

It might be assumed that shoppers who use their Smartphones to compare products and pricing are low spenders. In fact, the opposite is true.

[Photo courtesy of nobihaya under a Creative Commons license]

[Photo courtesy of nobihaya under a Creative Commons license]

Based on recent primary research by MetaFacts as part of our Technology User Profile (TUP) service, we’ve found that tech spending levels are 37% higher among these careful buyers than the average Smartphone user. Furthermore, tech spending levels are 81% higher than the average Internet-connected adult.

These active buyers are also unique in many other ways, and augmented in-store comparison is an important and long-time growing trend to reckon with.

Source

These results are based on the most recent wave of Technology User Profile, the TUP 2013 edition. The large-scale survey is in its 31st continuous year, documenting and detailing the full scope of technology adoption and use.

For this analysis, MetaFacts is sharing the answers to two key survey questions. The TUP survey gathers tech spending levels for both tech products and ongoing tech services, and split out between types of consumer electronics, computers, imaging, Internet, and other categories. The survey also details what consumers actually do with their many tech devices, including the product and price comparison they do within retailers.

In addition to tracking the regular activities of Smartphones, Technology User Profile details the many devices which online adults use to regularly connect to the Internet. The survey-based research details what people do with their devices, where they spend their technology dollars, and how often they update (or don’t update) their technology products.

Technology companies who want to know more about retail or online shoppers, Smartphone users, or about their current or future customers can contact MetaFacts to learn how to subscribe to the rich resources of Technology User Profile.

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Filed under Consumer research, TUP 2013, TUPdate

Tech Media, Advertising, TV – solid market research from MetaFacts Technology User Profile

Extensive information about tech media, advertising and TV is available in TUP – Technology User Profile.

Today’s media-savvy consumers may want their MTV, but they might seek alternative methods to get it.  Advertising seems to have become an option for the consumer, who today is able to bypass commercials, salespeople, and even email in favor of social networking and other sites.  Advertisers in this day and age have to be both flexible and targeted while ubiquitous in order to get their message across.

Below are a few examples of questions addressed in TUP related to tech media, advertising, and television. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it delivers solid answers to the following questions, and more.

  • Which tech buyers focus more on retail than shopping online and vice versa?
  • How are Facebook users different from users of other Social Networks? Beside demographics, what else distinguishes these from each other?
  • Who is printing coupons?
  • Which smartphone OS is leading, and with which market segments?
  • How many screens do people view? Which market segments view more screens than other segments?
  • Online shoppers – are they everyone, or unique?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Who are the people who shop for technology products on the web, but purchase at a local retail outlet?
  • Most-mobile customers – where do they go and what do they do?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • What is the impact on privacy concerns on use of social networking?
  • How do online shopping activities differ between Hewlett Packard, Apple and Dell customers?
  • What is the status of mobile phone transition, from basic feature phones to smartphones and non-users?
  • Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
  • Who spends the most hours online?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
  • How many and which segments are watching and renting movies on which platforms?
  • Which social networks show the most growth-oriented activity? Which segments show signs of losing interest or withdrawing?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use older tech products?
  • Which market segments interact with their social network using their mobile phone, and which do not? What else stands out about these connected users?
  • What are the attitudes about texting and driving? Who is most supportive and who is mostly opposed?
  • What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
  • How PC/Online & Mobile Phone activities compare? How is this different for Tablets or eBook Readers? Which segments use which device for the most activities?
  • Are Apple’s retail shoppers already the Apple-faithful or is Apple drawing in the unconverted? Who are these shoppers?
  • What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments and usage profiles?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • Which market segments are blogging? How do they compare to social networkers?
  • Which PC brands dominate the PC market? How does this vary within market segment?
  • Who is videoconferencing, and using which platform?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • How prominent is Home PC renting versus outright purchase?
  • How much have PC users integrated PCs into their personal lives?
  • How does the life and lifespan of a PC vary by form factor? Does it vary by brand? By user segment?
  • How much of the game-playing population is older versus younger?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from? Are smartphones or netbooks changing this?
  • How rich is the user’s printing experience? Do they use only one printer or more than one? For multi-printer users, which ones do they use? Who are the most-active printer users?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

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Filed under Consumer research, Market Research, Market Segmentation, MetaFAQs, Statistics, Tech Market, Trends, TUP 2011, TUP 2012

Multi-Platform Usage Shifts-Solid market research from MetaFacts Technology User Profile

Extensive solid information about multi-platform usage shifts–who accesses what technology, and where and how they do it–is available in TUP – Technology User Profile.

As consumers’ options for communication, entertainment, and organization grow, one thing seems to stay the same:  change. The more choices that choosy consumers have, the more choices they want, and if they can get it all in one package–even better. But that may not mean that smartphones are replacing PCs–when you can have all the options in one place, certain consumers prefer a few devices to choose between.

Below are a few examples of questions addressed in TUP related to the multi-platform reality. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it provides dynamic data to answer the following key questions, as well as many others.

  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
  • Multitasking – who’s using many devices for many activities, versus few devices for many activities? How do user segments vary by quadrant?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • Is it really one to a customer? How often are PCs shared? Which market segments use more than one PC?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • How many device screens do people view? Which market segments view more screens than other segments?
  • How are users communicating, given all their communication options?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from?
  • What do most people do with their mobile phone as compared to their PC? Which user segments align with which platforms?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • What is the status of mobile phone transition, from basic feature phones to smartphones and non-users?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture? Who is videoconferencing, and using which platform?
  • Which market segments interact with their social network using their mobile phone, and which do not? What else stands out about these connected users?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • How PC/Online & Mobile Phone activities compare? How is this different for Tablets or eBook Readers? Which segments use which device for the most activities?
  • Which segments are utilizing cloud storage or sharing services? For which activities? What is the tech-owning profile of active gamers? Many consumer electronics entertainment products or focused on gaming? Many computers or few? How does this vary by segment?
  • What types and combinations of consumer electronics are homes using?
  • Is the smartphone killing PC shopping?
  • Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
  • Who spends the most hours online?
  • What other activities are just outside the box for gamers? Online dating? Social Networking? Music? Movies? Entertainment in general?
  • How much have PC users integrated PCs into their personal lives?
  • To what extent does game-playing drive online usage specifically and tech usage overall?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • Which smartphone OS is leading, and with which market segments?
  • Have game-players been the first to adopt new products such as the Apple iPhone? Or, are they generally later adopters?
  • iPhone users – who are they really? How do they compare with Android and Blackberry users?
  • What are the attitudes about texting and driving? Who is most supportive and who is mostly opposed?
  • Who’s busiest – desktop users or notebook users? How do their profiles differ?
  • Netbooks – are they replacing notebooks? Stalling smartphones? Withering?
  • Do Apple users “grow up and give up” their Apple? When do they get one again, if they do?
  • How much is assisted navigation part of life – and on which platform? Which user segments use which devices or services?
  • How are smartphones challenging or complementing mobile PCs? Which market segments are coalescing around which platforms?
  • Do game players bring their gaming with them into the workplace? To what extent? Which market segment does this the most?
  • Which key tech devices are consumers planning to buy? Which segments show the strongest plans and how does this compare to their tech spending?
  • Who is using mobile payments?
  • How prominent is Home PC renting versus outright purchase?
  • How rich is the user’s printing experience? Do they use only one printer or more than one? For multi-printer users, which ones do they use? Who are the most-active printer users?
  • What is the impact on privacy concerns on use of social networking?
  • How are Facebook users different from users of other Social Networks? Beside demographics, what else distinguishes these from each other?
  • Which segments are using which tech devices & carriers? For which activities?
  • How many people use calendars on their PC, their mobile phone, or both? Which types of people are these?
  • Who is buying the highest-end PCs? Are there brand differences? What else do users buy and what else do they use?
  • Netbooks – what are true adoption rates, and into which market segments?
  • Most-mobile customers – where do they go and what do they do?
  • How has the division of work vs. personal use of technology products continued to blur?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

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Filed under Busy Mobiles Profile Report, Consumer research, Households, Market Research, Market Segmentation, MetaFAQs, Mobile Phones, Multiple-PC Household, Statistics, Tech Market, Technology, Trends, TUP 2010, TUP 2011, TUP 2012

Communicating – solid market research from MetaFacts Technology User Profile

Extensive research information about communication is available in TUP – Technology User Profile.

It’s been decades since Marvin Gaye “heard it through the grapevine,” and there are more “grapevines” today than you can shake a stick at.  It’s important to know which one your target audience uses–social networking, email, texting?  Do they grab their cellphone or type a text or email? How do they combine or trade off these modes of communication? TUP’s research gives you demographic and market details that might easily be overlooked, and that can be the difference between having a well-defined market or missing out.

Below are a few examples of questions addressed in TUP related to communication. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it offers ready, solid answers to the following and many other key questions.

  • Who is videoconferencing, and using which platform?
  • What is the status of mobile phone transition, from basic feature phones to smartphones and non-users?
  • How are smartphones challenging or complementing mobile PCs? Which market segments are coalescing around which platforms?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • How do the market segments of mobile phone platforms vary? How does compare to Tablets and other key devices?
  • How are users communicating, given all their communication options?
  • What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments and usage profiles?
  • How many screens do people view? Which market segments view more screens than other segments?
  • How do Verizon’s subscribers compare to AT&T’s?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • What do most people do with their mobile phone as compared to their PC? Which user segments align with which platforms?
  • How are Facebook users different from users of other Social Networks? Beside demographics, what else distinguishes these from each other?
  • How has the division of work vs. personal use of technology products continued to blur?
  • Tech adoption cycles may not be as fast as the tech-focused think. How many and which users still use older tech products?
  • Which segments are using which tech devices & carriers? For which activities?
  • Which smartphone OS is leading, and with which market segments?
  • What are the attitudes about texting and driving? Who is most supportive and who is mostly opposed?
  • What is the impact on privacy concerns on use of social networking?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • iPhone users – who are they really? How do they compare with Android and Blackberry users?
  • Are PC users primarily accessing the Internet at home, in the workplace, using friends or neighbor’s computers, or in public places such as libraries or cybercafés? Which users use other’s PCs and which have many to choose from?
  • What about the anti-social – those that aren’t in an online social network? Who are they? In what other ways are they actively communicating and having fun? How does their spending profile compare?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?
  • Which market segments are dating online? What else do they frequently do online?
  • Which market segments interact with their social network using their mobile phone, and which do not? What else stands out about these connected users?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Netbooks – are they replacing notebooks? Stalling smartphones? Withering?
  • Most-mobile customers – where do they go and what do they do?
  • How PC/Online & Mobile Phone activities compare? How is this different for Tablets or eBook Readers? Which segments use which device for the most activities?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • Is social networking only for certain age groups?
  • How much have PC users integrated PCs into their personal lives?
  • Do mobile PC users print differently than desktop users? Do the more-mobile use more or fewer printers? Do the more-mobile print different content?
  • Tracfone for oldsters? Who has the oldest segment by carrier?
  • Who spends the most hours online?
  • Which social networking sites are used most frequently by which segments?
  • Have game-players been the first to adopt new products such as the Apple iPhone? Or, are they generally later adopters?
  • Which segments are keeping their files, calendars, or other information synchronized or backed up online?
  • Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
  • Which market segments are blogging? How do they compare to social networkers?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • Are Apple’s retail shoppers already the Apple-faithful or is Apple drawing in the unconverted? Who are these shoppers?
  • Multitasking – who’s using many devices for many activities, versus few devices for many activities? How do user segments vary by quadrant?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

Leave a comment

Filed under Consumer research, Market Segmentation, MetaFAQs, Mobile Phones, Multiple-PC Household, Statistics, Tech Market, Technology, Trends, TUP 2011, TUP 2012

Mobile Phones – solid market research from MetaFacts Technology User Profile

Extensive information about mobile phones is available in TUP – Technology User Profile.

Both smartphone and basic feature phones today are much more than a phone.  At least, they can be.  With all the capabilities of the modern mobile device, it can be difficult to discern what exactly which consumers are after which capabilities, and what they ultimately use.  Do they use their phone for the texting, for the web, or as a PDA?  As a camera or a gaming tool?  Or do they use it mostly as a traditional telephone?  These questions beg for extensive answers that only careful, detailed market research can provide.

Below are a few examples of questions addressed in TUP related to mobile phones. The full TUP service enables drilling down beyond the answers to these questions to identify which other technologies, services and behaviors are disruptive and to profile which market segments are and aren’t adopting. TUP is much more than a one-dimensional market view or opinion piece, since it provides answers to these and many other key questions.

  • Which smartphone OS is leading, and with which market segments?
  • iPhone users – who are they really? How do they compare with Android and Blackberry users?
  • How are users communicating, given all their communication options?
  • How are smartphones challenging or complementing mobile PCs? Which market segments are coalescing around which platforms?
  • Primacy – what is the center of the user’s world? Their home PC, work PC, mobile phone? Is it one device or many?
  • What do most people do with their mobile phone as compared to their PC? Which user segments align with which platforms?
  • Multitasking – who’s using many devices for many activities, versus few devices for many activities? How do user segments vary by quadrant?
  • How do the market segments of mobile phone platforms vary? How does compare to Tablets and other key devices?
  • What is the mix of communication products and services – landline, wireless, email, IM, etc. – by segment?
  • How prominent is printing images from mobile phones? How about from tablets?
  • What is the status of mobile phone transition, from basic feature phones to smartphones and non-users?
  • Which segments are using which tech devices & carriers? For which activities?
  • Who are the true early adopters and laggards? How does this vary by actual usage of specific products and technologies?
  • What makes a smartphone a smartphone in the consumer’s eyes? How does usage compare to basic mobile phones? What are the user segments and usage profiles?
  • How much have PC users integrated PCs into their personal lives?
  • Have game-players been the first to adopt new products such as the Apple iPhone? Or, are they generally later adopters?
  • Which segments have recently paid for a downloaded mobile phone app?
  • Who is videoconferencing, and using which platform?
  • Age-related market adoption – which products and services are age-skewed? Which are skewed toward older rather than younger users?
  • Are Apple’s best customers really unique?
  • Tracfone for oldsters? Who has the oldest segment by carrier?
  • Do PC users behave differently as they gain more experience? Are Newbies or Vets mostly focusing on certain activities versus a broad mixture?
  • Which segments are the most music-intensive? What is the overlap of music-centered products and services by segment?
  • What are the attitudes about texting and driving? Who is most supportive and who is mostly opposed?
  • Who is using mobile payments?
  • How PC/Online & Mobile Phone activities compare? How is this different for Tablets or eBook Readers? Which segments use which device for the most activities?
  • How many display screens do people view? Which market segments view more screens than other segments?
  • How do Verizon’s subscribers compare to AT&T’s?
  • Most-mobile customers – where do they go and what do they do?
  • Is the smartphone killing PC shopping?
  • Do mobile PC users print differently than desktop users? Do the more-mobile use more or fewer printers? Do the more-mobile print different content?
  • To what extent does game-playing drive online usage specifically and tech usage overall?
  • What is the impact on privacy concerns on use of social networking?
  • How strong is name-brand dominance?
  • How social-network active are the various tiers of gamers?
  • What do users sync or “store” in the cloud? How do users share images – social networking sites or photo-specific sites? Which users are the most active?
  • Which key tech devices are consumers planning to buy? Which segments show the strongest plans and how does this compare to their tech spending?
  • Are Apple’s retail shoppers already the Apple-faithful or is Apple drawing in the unconverted? Who are these shoppers?
  • Which social networking sites are used most frequently by which segments?
  • Who spends the most hours online?
  • Which market segments interact with their social network using their mobile phone, and which do not? What else stands out about these connected users?
  • How are Facebook users different from users of other Social Networks? Beside demographics, what else distinguishes these from each other?
  • Which combination of tech devices is the most popular today? How large is each segment? Who are in each segment? Which direction are they headed with their buying plans?
  • Which social networks show the most growth-oriented activity? Which segments show signs of losing interest or withdrawing?
  • What about the anti-social – those that aren’t in an online social network? Who are they? In what other ways are they actively communicating and having fun? How does their spending profile compare?
  • Who are the biggest tech spenders? Which segments spend the most and least for devices? How does spending for tech services differ?
  • Navigation, online maps, location-based mobile phone services, and GPS – who’s getting directions?
  • Entertainment primacy – what is the center of the user’s home entertainment world? Is it one device or many? Which devices and services, and among which segments?

If solid answers to any of these questions would help your work in creating the future, please contact MetaFacts.

MetaFacts, Inc. helps technology marketers find and measure their best and future customers.

Current subscribers of Technology User Profile may obtain this information directly from MetaFacts, as well as additional customized drilling down into the full dataset.

For more information on the results delivered in TUP and about how to subscribe, please contact MetaFacts.

The above questions are answered with the TUP 2012 edition, and most are also answered in the TUP 2011 edition for ready trend comparison.

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Filed under Busy Mobiles Profile Report, Consumer research, Market Research, Market Segmentation, MetaFAQs, Mobile Phones, Statistics, Tech Market, Trends, TUP 2011, TUP 2012