Tag Archives: Mobile

American Screen Time Remains Thirteen Trillion Hours [TUPdate]

American adults are using their connected devices as much as ever, in 2018 totaling 13 trillion hours per week with their Smartphones, PCs, Tablets, and Game Consoles. This is slightly lower than the 13.3 trillion-hour level in 2017.

This is based on the 36th wave of Technology User Profile – TUP 2018. This analysis is based on 7,886 U.S. survey respondents, 7,521 respondents in TUP 2017, and 7,336 in TUP 2016.

Total Screen Time Stabilizes

There has been growing media awareness and reporting about adverse social and health effects from the over-use of technology devices. These concerns have sparked the develop of apps and settings to help monitor and manage screen time. Meanwhile, Americans, and indeed also adults around the world, continue to find useful and entertaining ways to integrate actively connected devices into their lives.

Average Screen Time per Device Stabilizes

The growth in total hours has been partially due to the steadily growing population of online adults between 2016 and 2018. However, during this same time period, the average number of connected devices being actively used has gone down slightly, dropping from 4.3 in 2016 to 4.2 in 2017, and then 3.9 in 2018. The net effect is that the average number of hours per device has actually increased between 2016 and 2018, rising from 13.4 hours per week per device to 15.4.

Total Screen Time Shrinks Among Multi-Device Users

Many of the total screen hours are due to the busyness of the busiest users. In 2016, over a third (34%) of total device hours were due to the activity levels of users using 7 or more connected devices. In 2017, this many-device group dropped to be accounting for 31% of total hours, and by 2018 account for 26% of total hours.

Meanwhile, users with 2 to 4 devices grew from representing 39% of total hours in 2016 to 41% in 2017, and 47% in 2018. This type of bimodal distribution emphasizes the importance of separating fewer-device from multi-device users for a deeper and more relevant understanding.

Screen Time Growth Spans Mono and Multi-Device Users

Drilling down in the TUP data a little further, we can see that the average number of device hours has changed across users with many devices and also among those with few. For users with any given number of devices, the average number of hours increased. While it may seem that this would result in a higher number of total device hours, as mentioned earlier the average number of actively-used connected devices shrank, bringing the total average down.

Looking ahead

Do these trends point to more or fewer devices, or to more or fewer hours using them? I expect a continued wobble in the number of devices being used.

“BOB” is one of the strongest forces bringing about a rising average number of devices. The key benefit from a Best-Of-Breed is having a narrow-function device which does something well. High-end cameras are very popular with expert photographers who value their specialized capabilities. The first cell phones were simple enough for phone calls and did very little else.

Forces in the direction of users using fewer devices include the absorption that comes from functional substitution. Smartphones were able to incorporate photography – absorbing the functionality of most standalone cameras, especially for ordinary photographers. Similarly, smartphones offered music-playing – thereby replacing most iPods and MP3 players. To the extent smartphone screens can become large enough to rival larger-screened tablets and PCs, they can begin to act as substitutes for image-intensive activities such as shopping. Similarly, to the extent voice assistants truly take hold beyond the niche or novelty stage, devices which support these may begin to reduce user’s demand for as many connected devices.

As to screen time measurement and monitoring taking hold among the mass market, I expect that to go about as well as most New Year’s Resolutions, full of honest intention but ultimately most of us will be distracted back into our habits.

About this TUPdate

The analysis in this TUPdate is based on results drawn from the most-recent wave of TUP (Technology User Profile), the 2018 edition which is TUP’s 36th continuous wave. This survey-based study details the use of technology products by a carefully-selected and weighted set of respondents drawn to represent online adults. This specific wave spanned the US, UK, Germany, India, and China, and this TUPdate focused on the U.S. From the installed base we focused in on online adults and how many hours they use a Smartphone, PC, or Tablet.

Resources

Current TUP subscribers may request the supporting TUP information used for this analysis or for even deeper analysis. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Devices, Market Research, Mobile Phones, Notebooks, Smartphones, Tablets, TUP 2018, TUPdate

What is the penetration of home-owned computing devices? (MetaFAQs)

Mobile phones dominate home-owned connected devices as the ones used by the greatest number of U.S. adults. As of our MetaFacts TUP 2016 US survey, 87% of U.S. adults used a smartphone or basic cell phone that was home-owned. Slightly trailing mobile phones, 81% of adults use a home PC. Media tablets are a distant third place, at 63% of U.S. adults.

MetaFacts defines home-owned devices as those which were acquired with personal funds. As released in our other MetaFacts TUP research, a substantial share of U.S. adults also use employer-provided, self-employment, school-owned, public, or other devices which are owned by someone other than themselves.metafacts-mq0137-250-dev_key-2017-02-22_09-32-36

Within mobile phones, home-owned smartphones outnumber home-owned basic cell phones, with nearly two-thirds (72%) of U.S. adults using a smartphone and just over one-fourth (27%) using a basic cell phone.

Among home PCs, desktops and Microsoft Windows PCs dominate. Home notebooks have grown to reach almost half (49%) of U.S. adults. Although the tech-savvy consider Windows XP and Vista PCs to be passé and even dangerously unprotected from malware, 4% of U.S. adults are still actively using Home PCs with these operating systems. While adoption of tech products can often be rapid, retirement of older technology from the active installed base can take much longer than many may expect. Continue reading

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Filed under Basic cell phones, Consumer research, Convertibles, Desktops, Devices, e-Book Readers, Market Research, Market Sizing, MetaFAQs, Mobile Phones, Multiple Devices, Notebooks, Smartphones, Statistics, Tablets, TUP 2016

Footloose and ad-free – a new classic melody?

Digital Music Listening – by Dan Ness
Pleasure or pain? Attraction or avoidance? These are some tradeoffs consumers make as they choose how to use their tech devices and services, and music is a major part.

Consumers love music and have more listening options and platforms than ever. The evolution of digital music listening continues to transform the recording, advertising, and tech industries, and the changes aren’t over. At this point, the net effect is a larger than ever base of active music fans and listeners, and one that is engaged in discovering both the new and old. Many consumers are also being trained that advertising is something they can pay to avoid – whether for their music, TV, or news.

Music streaming services such as Apple Music, Pandora, and Spotify have disrupted influence, control, and the flow of royalties and fees between listeners and artists. At the same time, the total audience had broadened beyond few passionate fans, and younger generations are discovering both classic and new artists. There’s new life in the long tail of older and obscure recorded music.tdmusic-stream-local-by-device-2016-12-01_13-08-02

Accessibility and ease of use has substantially increased the base of music listeners. This has beneficial long-term effects for both the music and tech industries, and perhaps less so for advertising.

Digital music listening is widespread – being a regular activity of three quarters (76%) of connected adults, whether through portable MP3 players, music services, players on Smartphones, PCs, or Tablets, or often across more than one of these.

Half of connected adults listen to music locally downloaded to their PC, Tablet, or Smartphone. A larger number – 57% – listen to music through a free or paid streaming service. Free service users outnumber those paying by 66%. More consumers are signing up for paid services as these services experiment with additional features and family plans. Avoiding advertisements is one reason listeners choose the paid plans. Use of Ad-Blocking software by listeners to streaming music services is 20% to 40% higher than average, with Smartphone ad blocking rates relatively stronger among listeners.tdmusic-adblocking-rates-2016-12-01_16-38-10

Listening levels varies by device type. Smartphones outnumber PCs and Tablets in the number of active listeners, and has also surpassed portable MP3 players, which are being actively used by 27% of Connected Adults. Al though music-listening apps are simple enough to add to Smartphones, many listeners still prefer a separate device that is tuned to one task – mobile music listening.

Digital music listening is skewed towards younger adults, while a few older adults cling to their turntables to play vinyl albums. Although Millennials (age 18-35) make up 39% of Connected Adults, they are nearly half (49%) of those listening to music on their connected devices, through streaming services, or using digital music players.tdmusic-music-listeners-by-age-group-2016-12-01_14-43-12

Apple’s iTunes and iPod market entry fifteen years ago is still paying dividends for Apple, with Apple notebook users being 22% more likely than average to be listening through a connected device or standalone player, and 30% more likely than average to be using a music service.

Otherwise, music listeners don’t favor one type of connected device over any other for their other non-musical entertainment activities. Fun is big across their collection of Smartphones, Tablets, and PCs. Instead, entertainment is important in all that they use. Music listeners are 32% more likely than average to be using the broadest number of entertainment activities.

Household technology spending is somewhat higher among music listeners. Annual spending for digital music listeners is 11% higher than among average connected adults. However, spending on digital content is much higher than average. Those who use music services spend 40% more than average consumers on digital content such as music and eBooks.tdmusic-tech-spending-2016-12-02_09-04-39

Looking ahead, we expect continued widespread music listening. Consumer habits change slower than their dances between services and platforms. Most future growth will come from within the current base as they spread their usage across their devices and move to paid plans. Less growth will come from first-time listeners. Also, we expect further market disruption for pure music services and advertisers. Social networks will likely seek ways to further leverage their many interconnected users and more deeply integrate music sharing into their services. The growing anti-advertisement sentiment may continue as consumers continue to see value in spending a few nickels to avoid what they see as disturbances to their musical reveries.

About this TUPdate

This TUPdate includes a complimentary brief summary of recent MetaFacts TUP (Technology User Profile) research results. These results are based on the most-recent results of the MetaFacts Technology User Profile 2016 survey, its 34th wave, with 7,334 respondents (US). Trend information is based on prior waves. For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

Resources

Current TUP subscribers can tap into any of the following TUP information used for this analysis or for even deeper analysis.

The TUP 2016 Wearables, Hearables, Listening, and Speaking Chapter details music listening devices, services, and activities, wearables and other key analysis points. The TUP 2016 Consumer Electronics Chapter drills down into a comprehensive collection of devices and services in active use.

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Filed under Cloud Storage, Desktops, Entertainment, Market Research, Notebooks, Smartphones, TUP 2016, TUPdate

Wireless Tablet Printing (MetaFAQs)

In tech, mobility means many things – lighter devices, a range of devices to choose from to fit the activity and location, better connections between the devices, and fewer cables. In essence, it means making everything easier so users can do what they want to do wherever they are.

Wireless Tablet Printing

Tablets have grown in acceptance among many users in part due to having larger screens than Smartphones, while having more mobility than notebooks or desktops.

To fully enjoy tablets’ mobility, the connection between tablets and printers is best done with no cable tethering users down. So, wireless printing emerged, and in several ways: using WiFi for a nearby printer, emailing to a printer, or using a service.

However, have consumers taken advantage of wireless printing?

Nearly a third of tablets regularly print to a nearby printer using WiFi. Fewer print using a email or an online service.

This MetaFAQs research result addresses one of the many questions profiling active Tablet and Printer users.

Many other related answers are part of the full TUP service, available to paid subscribers. The TUP chapter with the most information about the users Tablets is the TUP 2016 Tablets Chapter and more about Printers and printing activities is in the TUP 2016 Printer Chapter.

These MetaFAQs are brought to you by MetaFacts, based on research results from their most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under Market Research, MetaFAQs, Printers, Tablets, TUP 2016, Usage Patterns

3D Printers are not for the youngest, yet (MetaFAQs)

3D Printers continue to rank strongly as one of the up-and-coming tech items of the future.

Planning to buy a 3D Printer - by age

Planning to buy a 3D Printer – by age

3D Printers loom as disruptive to many industries. Why would Amazon need drones or UPS need trucks when a product’s design can speed along the Internet to consumers making their own goods? Why would repair parts manufacturers require vast warehouses when do-it-yourselfers can simply create their own spare parts as they need them?

While 3D printing technology is still in its early stages for many types of goods, materials and printers are quickly improving and becoming more accessible to a broader public.

How real is market demand for 3D printers, though? Based on our recent survey of 7,336 respondents with the TUP 2016 survey, the market is small and selective.

Are the early adopters and interest bearers of 3D printing the youngest adults? No, the majority of purchase plans are among adults 30-34, followed closely by those age 35-39. The younger age 18-24 and age 25-29 group lag behind.

The number of active 3D Printer users and intenders is still relatively small, yet change is afoot.

Among consumers, we expect the adoption of 3D printers to continue among tech hobbyists or service bureaus. Even the technically inclined Etsy crafters are only slowly adopting the technology themselves, although they’re the group most bearing watching. They have the creativity and know how to make it pay for them to keep updating their technology.

About this MetaFAQ

In addition to profiling the spending, demographics, activities, and devices of these users, many other related answers are part of the TUP service, available to paid subscribers.

These MetaFAQs are brought to you by MetaFacts, based on research results from the most-recent wave of Technology User Profile (TUP).

For more information about MetaFacts and subscribing to TUP, please contact MetaFacts.

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Filed under 3D Printers, Consumer research, Forward-Leaning, MetaFAQs, Printers, TUP 2016, Usage Patterns