Tag Archives: Microsoft Windows

by | August 2, 2009

Operating systems by mobile PC brand

‘Coopetition’ and ‘frenemy’ are clumsy words to describe the relationship such as that between Microsoft and PC makers. Depending on your role in the industry, you might choose one of the terms from biology such as commensal, mutualist, or parasitic. … Continue reading →

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

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by | July 13, 2009

Major activities point out that mobile PC brands vary

Any market can be segmented in many ways – socio-demographics, brands, attitudes, etc. – it could be argued that the most pragmatic way to understand what a market is, is by what users actually do, rather than what they might … Continue reading →

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

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by | May 26, 2009

Operating systems pre-installed or aftermarket?

Operating systems are pre-installed on mobile PCs at a higher rate than on desktops. The majority (90%) of mobile PCs use a pre-installed operating system, versus nearly one-fifth (19%) of desktops. One reason for this has to do with the … Continue reading →

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

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by | May 8, 2009

Annual household income and operating system

Four in ten (41%) households with annual income of $100k and more have at least one Apple Home PC. Half (47%) of the Older Windows Households have an annual income less than $49,000. Vista and XP households seem to be … Continue reading →

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Filed under Consumer research, Market Research, Operating Systems Profile Report, TUP 2008

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by | April 17, 2009

Why a cybercafé survey might fool you

News flash: even more recent updates to this information are available to subscribers to the full Technology User Profile service, the TUP Overview Report, and other TUP Profile Reports. Apple has been a persistent genius in leading market perception. Watch a … Continue reading →

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Filed under Apple Profile Report, Consumer research, Market Research, Market Segmentation, TUP 2008, TUPdate

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