Tag Archives: Market Share
Mobile PC user segments by PC brand
Apple used to be the darling of colleges, universities, and education overall. While students make up a high share of Apple’s mobile PC users, that’s not the case for faculty or educational administration. Nine percent of all mobile PC adult … Continue reading
Mobile PC brand by number of locations used
Apple mobile PCs are used in more locations than other brands of mobile PCs. With an average of 4.0 locations, Apple bests the average of 3.0 locations where mobile PCs are regularly used. Toshiba is at the low end of … Continue reading
Brand shares of mobile & desktop PCs
PC makers have variously entered and left the mobile PC market, sometimes by design and other times due to customers choosing competitor’s brands. Five of the eleven major brands have a larger share of their installed base in mobile PCs … Continue reading
Why a cybercafé survey might fool you
News flash: even more recent updates to this information are available to subscribers to the full Technology User Profile service, the TUP Overview Report, and other TUP Profile Reports. Apple has been a persistent genius in leading market perception. Watch a … Continue reading
