Tag Archives: Market segmentation

by | June 3, 2011

The Busiest PC Users Are Busy Juggling Devices Not Focusing

The Busiest PC Users Are Busy Juggling Devices, Not Focusing A MetaFacts TUPdate by Dan Ness, Principal Analyst The busiest PC users are not only busy in hours; they spend a lot of time moving from one PC to another … Continue reading →

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Filed under Consumer research, Market Research, Market Segmentation, Mobile Phones, Multiple-PC Household, Technology User Overview Report, Trends, TUP 2010, TUPdate

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by | May 6, 2011

Are Rental PCs a Clue to the Next Big Thing in Technology?

A MetaFacts TUPdate by Dan Ness, Principal Analyst Consumers continue to shape the future of technology with their pocketbooks, whether by outright purchase or payment plans. PC renting is not currently widespread among most U.S. consumers, with only 1% of … Continue reading →

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Filed under Consumer research, Households, Market Research, Market Segmentation, Technology User Overview Report, Trends, TUP 2010, TUPdate

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by | April 28, 2011

Are Smartphones really for fun, not communicating?

Are Smartphones really for fun, not communicating? A MetaFacts TUPdate by Dan Ness, Principal Analyst Are Smartphone subscribers more about fun than communication? Is entertainment that much stronger for Smartphone subscribers than for users of Basic Mobile Phones? Is the … Continue reading →

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Filed under Market Research, MetaFAQs, Mobile Phones, Technology, Technology User Overview Report, TUP 2010, TUPdate

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by | March 1, 2011

Calling the Shots While Driving the Wagon: Renegades say they should be allowed to text or email while driving

Calling the Shots While Driving the Wagon: Renegades say they should be allowed to text or email while driving A MetaFacts TUPDate by Dan Ness, Principal Analyst When you change lanes on the highway, you hope that the guy next … Continue reading →

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Filed under Technology User Overview Report, TUP 2010, TUPdate

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by | February 11, 2011

Online dating – a flat niche – has tech-savvy daters who like to watch – reported in MetaFacts TUP survey

Online dating – a flat niche – has tech-savvy daters who like to watch – reported in MetaFacts TUP survey A MetaFacts TUPdate by Dan Ness, MetaFacts Principal Analyst Online dating has evolved for decades, having settled into a comfortable … Continue reading →

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Filed under Consumer research, Technology User Overview Report, TUP 2010, TUPdate

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