Tag Archives: Laptop
Active mobile users are likely to split the notebook netbook market
Mobile PCs are used for a broader range of activities than desktops. This is not because of inherent capabilities of mobile PC technology as much as being a reflection of the users themselves. It’s not about the product; it’s about the … Continue reading
Segments and mobile PC brands
Corporate buyers – large and small – favor the major mobile PC brands. This comes from the pull of preferences from corporate IT management, typically for PCs deemed safer, and the push of targeted sales & marketing efforts of the … Continue reading
Docking stations by mobile PC brand
While it may seem natural to extend the use of mobile computers with docking stations, this product class has not emerged beyond a niche. The product class has been perennially plagued by the tension between maintaining a standard from product … Continue reading
Major activities point out that mobile PC brands vary
Any market can be segmented in many ways – socio-demographics, brands, attitudes, etc. – it could be argued that the most pragmatic way to understand what a market is, is by what users actually do, rather than what they might … Continue reading
