Tag Archives: iPod

by | March 29, 2009

Handheld GPS, iPod use, and operating system of the household

Vista and Apple households have more usage of devices than other households. Both Vista households and households that have at least one Apple PC, use GPS handheld devices with maps and directions more than other households. It is interesting that … Continue reading →

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Filed under Consumer research, Market Research, Operating Systems Profile Report, TUP 2008

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by | March 28, 2009

Apple’s retail footprint – success and failure

Apple’s own stores are heavily visited by its own Apple home PC customers. Of all the retail outlets that Apple households have recently shopped or purchased in, Apple’s retail stores rank #4. One-third (33%) of Apple households report recently shopping … Continue reading →

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Filed under Apple Profile Report, Consumer research, Market Research, TUP 2008

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by | March 18, 2009

Lifestyle of the Busy Mobile PC

Some products uniquely strong among these busy mobiles have more to do with lifestyle. Portable MP3 players such as Apple’s iPod and its competitors rank high, with two-thirds (66%) of these busiest mobile PC households carrying their music with them. … Continue reading →

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Filed under Busy Mobiles Profile Report, Consumer research, Market Research, TUP 2008

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by | February 20, 2009

Above-average & below-average activities point out even more differences between mobile PC brands

A jaded computer buyer may insist that all computers are essentially the same. Each brand’s engineers and marketers beg to differ, however, as they each work hard to establish their own unique offerings. The acid test rests with the users, … Continue reading →

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, Mobile Phones, TUP 2008

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by | September 23, 2008

Mobile Computer Users are Now in the Majority

Press Release – September 2008 Mobile Computer Users are Now in the Majority, according to MetaFacts Busy Mobiles Profile Report The largest segment of busy mobiles are personally owned and desk-bound, overshadowing highly mobile corporate road warriors Mobile PCs have … Continue reading →

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