Tag Archives: iPod

Digital Entertainment – solid market research from MetaFacts Technology User Profile

Extensive information about Digital Entertainment is available in TUP – Technology User Profile. Technology marketers and researchers know what Johhny Carson pointed out many years ago: “People will pay more to be entertained than educated.” As fickle consumers continue to … Continue reading

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Filed under Consumer research, Households, Market Research, MetaFAQs, TUP 2009, TUP 2010

Printing Mobile Phone Photos: The New Frontier

A TUPdate from MetaFacts by Dan Ness, Principal Analyst When you take a photo with your mobile phone’s digital camera, you can share it by waving the tiny screen at other people, or incur the expense of sending it over … Continue reading

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Filed under Consumer research, Market Research, Mobile Phones, TUP 2009, TUPdate

Apple & the future digital home?

The Apple digital home will continue to look different than non-Apple households. Apple households plan to buy a different set of consumer electronics products and services than non-Apple households. Some of the planned products are downright retro, so may come … Continue reading

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Filed under Apple Profile Report, Consumer research, Market Research, TUP 2008

The halo effect – has the iPod changed Apple’s PC business?

Apple’s Market Footprint and a Racial/Ethnic Glimpse – April 2011 Note: This information, released April 13, 2009, has been updated. There has been a lot of conjecture that iPods would draw in Windows users, converting them en masse to Apple … Continue reading

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Filed under Apple Profile Report, Consumer research, Market Research, TUP 2008

How Apple computers are used distinctly from Windows PCs

Apple Home PC users are simply more active than Windows Home PC users. They use their computers for a wider range of activities – 21.1 – than Windows Home PC users – at 17.5 activities. Also, Apple Home PCs are … Continue reading

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Filed under Apple Profile Report, Consumer research, Market Research, TUP 2008