Tag Archives: Hours online

Mobility doesn’t always mean mobile use

It may come as a surprise to many PC makers and users that mobile PCs aren’t all that mobile in actual use. Three in seven (43%) are regularly used in only one location. That is, they act literally as a … Continue reading

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

Finding their way

The second-ranked product on the busy mobile computer user’s shopping list is a GPS, those products that help travelers to find their way. Nearly one-fifth (19%) of these busiest households plan to buy a handheld GPS in the coming year. … Continue reading

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Filed under Busy Mobiles Profile Report, Consumer research, Market Research, TUP 2008

Hours of use for mobile PCs

Mobile PCs are used more hours per week than desktops. In addition to following users to workplace meetings, mobile PCs are part of the fabric of personal life, helping people keep in touch with friends and their thoughts. Less than … Continue reading

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

Above-average & below-average activities point out even more differences between mobile PC brands

A jaded computer buyer may insist that all computers are essentially the same. Each brand’s engineers and marketers beg to differ, however, as they each work hard to establish their own unique offerings. The acid test rests with the users, … Continue reading

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, Mobile Phones, TUP 2008

Locations Where the Busiest Mobile PCs are Used

The busiest mobile PCs don’t stand still, even though many of the least-busy mobiles don’t travel far. The median number of locations that any of the busiest mobile PCs are used is 2 locations. For the primary busiest mobile PC, … Continue reading

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Filed under Busy Mobiles Profile Report, Consumer research, Market Research, TUP 2008