Tag Archives: Hours online
Active mobile users are likely to split the notebook netbook market
Mobile PCs are used for a broader range of activities than desktops. This is not because of inherent capabilities of mobile PC technology as much as being a reflection of the users themselves. It’s not about the product; it’s about the … Continue reading
Busy mobile PCs and mobile PC brands
Sony mobile PCs stand head and shoulders above other brands in having the most active users. Even among the Apple installed base, who have high enthusiasm for computing, there isn’t as high a concentration of busy users. Over one-third (34%) … Continue reading
Unique activities for the busiest and the least-busy
There are some activities which are unique to the Busiest Mobile PC Users as there are others unique to the least-busy. Many more of the Busiest Mobile PC Users are involved in hands-on activities such as interactive chat and photo … Continue reading
The Busy Mobile occupational quadrant
The busiest mobile PC users are in different occupations when looked at across a two-by-two quadrant. The occupational groups that are core are in the quadrant with the largest number of the busiest mobile PC users and the highest percentage … Continue reading
How Apple computers are used distinctly from Windows PCs
Apple Home PC users are simply more active than Windows Home PC users. They use their computers for a wider range of activities – 21.1 – than Windows Home PC users – at 17.5 activities. Also, Apple Home PCs are … Continue reading
Filed under Apple Profile Report, Consumer research, Market Research, TUP 2008
