Tag Archives: Home PCs

Apple’s retail footprint – success and failure

Apple’s own stores are heavily visited by its own Apple home PC customers. Of all the retail outlets that Apple households have recently shopped or purchased in, Apple’s retail stores rank #4. One-third (33%) of Apple households report recently shopping … Continue reading

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Filed under Apple Profile Report, Consumer research, Market Research, TUP 2008

Hours of use for mobile PCs

Mobile PCs are used more hours per week than desktops. In addition to following users to workplace meetings, mobile PCs are part of the fabric of personal life, helping people keep in touch with friends and their thoughts. Less than … Continue reading

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

Which mobile PC users frequent which online and retail outlets

Mobile PC users are sought as potentially high-end customers. In addition to being more mobile and active than average PC users, they also shop at different outlets, even varying by the brand of mobile PC they use. Wal-Mart, the most … Continue reading

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

Big & small companies and PC mobility

Mobile PCs that are actually used in the most mobile way – in many different locations – are used mostly by the two extreme ends of the employment spectrum: employees at large businesses and the self-employed. Four in ten mobile … Continue reading

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

Tech attitude gap between mobile PC and desktop users

Mobile PC users are stronger tech enthusiasts than desktop users. They’ve woven computers into their lives in many ways, from how they use mobile computers to having higher levels of enjoyment and exploration. In their agreement with questions about their … Continue reading

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008