Tag Archives: Home PCs
Which buyers are bucking the recession with tech shopping plans? Where is the consumer demand?
Also see another recent TUPdate: Printing Mobile Phone Photos: The New Frontier Which buyers are bucking the recession with tech shopping plans? A TUPdate by Dan Ness, Principal Analyst, MetaFacts Recession or not, what people around the world are hungering … Continue reading
Filed under Consumer research, Market Research, TUP 2009, TUPdate
New versus used/refurbished by mobile PC brand
The installed base is composed of many PCs that were previously owned by other users. Almost one in ten PCs (9%) in active use were acquired used/refurbished. This percentage is the same for both desktops and mobile PCs, so there … Continue reading
Filed under Market Research, Mobile PC Brand Profile Report, TUP 2008, TUPdate
How Apple computers are used distinctly from Windows PCs
Apple Home PC users are simply more active than Windows Home PC users. They use their computers for a wider range of activities – 21.1 – than Windows Home PC users – at 17.5 activities. Also, Apple Home PCs are … Continue reading
Filed under Apple Profile Report, Consumer research, Market Research, TUP 2008
Mobility doesn’t always mean mobile use
It may come as a surprise to many PC makers and users that mobile PCs aren’t all that mobile in actual use. Three in seven (43%) are regularly used in only one location. That is, they act literally as a … Continue reading
