Tag Archives: Hewlett Packard
Major activities point out that mobile PC brands vary
Any market can be segmented in many ways – socio-demographics, brands, attitudes, etc. – it could be argued that the most pragmatic way to understand what a market is, is by what users actually do, rather than what they might … Continue reading
Tech attitudes by mobile PC brand
Each mobile PC brand has attracted a different set of customers, not only in their socio-demographics, but also in their technology-related attitudes. While most mobile PC users hold similar attitudes, in several areas there are notable differences. The last few … Continue reading
Household income by mobile PC brand
Apple has attracted users who are in households with higher than average income. The average household income among households with Apple mobile PCs as their primary PC is over $90,000 per year, higher than any other PC maker. Dell is … Continue reading
Mobile PC brands by year acquired
The current installed base of mobile PCs reflects the current reality after years of market share shifts. Looking at the current installed base by acquisition year is not the same as looking at historical market share by shipments or sales, … Continue reading
