Tag Archives: Gateway

Mobile PC brand by number of locations used

Apple mobile PCs are used in more locations than other brands of mobile PCs. With an average of 4.0 locations, Apple bests the average of 3.0 locations where mobile PCs are regularly used. Toshiba is at the low end of … Continue reading

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

Brand loyalty by mobile PC brand

Brand loyalty is particularly strong for Apple customers, with repurchase intent the highest of all mobile PC brands. It’s often argued by Apple fans that this is because of the greatness of the Apple experience. It could also be argued … Continue reading

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Filed under Consumer research, Market Research, Mobile PC Brand Profile Report, TUP 2008

Educational level by mobile PC brand

Apple can factually claim to have the most-educated users. Nearly three-fourths (71%) of households that use Apple as their primary mobile computer have attained a 4-year degree or higher. This is much higher than the 53% of all mobile PC … Continue reading

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Filed under Consumer research, Households, Market Research, Mobile PC Brand Profile Report, TUP 2008